Following the first-of-its-kind partnership between Dubai Duty Free, Dubai Airports and JCDecaux in January 2018, the Drive to Store Data Driven offer was launched in order to target passengers before and at point of sales, dramatically increasing the impact and advertising coverage offered to travel retail brands at Dubai International. Following the passenger journey right from check-in to the duty free area, the digital media is able to effectively influence the purchasing decision from investigation to action.

The partnership also focuses on building a strong data eco-system based on sales data which deliver strategic insights about the passenger shopping behavior at Dubai Duty Free, thereby enabling us to move towards smarter advertising with an enriched and contextualized advertising message. By creating the right message displayed at the right time at the right location, the data driven offer provides advertisers with an enhanced platform to communicate their message strategically to their target audience, and ultimately drive revenue at point of sales.