Travel retail highlights

Enter a “whimsical


Customer experience, creativity and flair are top of the agenda for DFS Group in its sixth annual First Class Beauty campaign.

A “whimsical wonderland of beauty treats” will be offered throughout August in 25 DFS and T Galleria by DFS stores, featuring exclusive products and experiences from over 40 leading brands.

First Class Beauty is one of the luxury travel retailer’s longest-running and most successful consumer promotions.

This year’s edition – themed ‘Your One-Stop Beauty Destination’ – puts the focus on three travel moods: city nights, beach getaway and nature escapes.

The result is a campaign that is not only impressive in scale but whose innovations, experiences and featured products are highly relevant to travellers and capture their attention.

Korean luxury skincare brand Sulwhasoo will feature at T Galleria by DFS Angkor (top left), Giorgio Armani beauty will be present in a striking pop-up at T Galleria Macau, Shoppes at Four Seasons (top right), while this year’s campaign also features an intriguing collaboration with Diageo-owned Baileys Strawberries & Cream liqueur (above)

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The Moodie Davitt eZine

Issue 265 | 6 August 2019

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