Sense of Place

FAB-ulous F&B

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Sense of Place can be extremely potent in airport food & beverage, as these excellent examples – and FAB Awards 2019 winners – prove

Copenhagen Airport's new Food Hall added nine additional local hero brands

One of the most hotly-contested categories at the recent 2019 FAB Awards was for those food & beverage concepts that expertly and innovatively express Sense of Place. The regional winners combined the finest examples of regional F&B with striking design to create landmark destinations like nowhere else.

Tastes on the Fly’s San Francisco Giants Clubhouse at San Francisco International Airport draws on the fame of the local baseball team, attracting sports fans with Giants memorabilia, a ballpark-inspired menu and a wrap-around digital wall showing live sports, news and movies.

“For inspiration, I combined the uniquely diverse culinary culture we embrace here in the San Francisco Bay Area with my love for baseball, beer and hot dogs,” said chef Charlie Ayers. We’ll drink to that.

Cheers to that: Tastes on the Fly’s San Francisco Giants Clubhouse celebrates passion for the local baseball team

Copenhagen Airport leveraged recent interest in the hygge phenomena – which has become a byword for heart-warming experiences and authentic lifestyles. That translates at the airport as a new food hall featuring an additional nine local hero brands, bringing the total to 20 born and raised in Denmark. The design aesthetic also reflects Danish traditions of natural materials and clean simplicity.

Auckland Airport’s Glamp Grounds won The FAB Innovation Award and was worthy of recognition for Sense of Place, too. It avoids stereotypes to instead focus on fun, play, relaxation – and good food – all based on a social camping experience.

Go glamping: Auckland Airport's Glamp Grounds Bar brings the concept of camping outdoors and casual socialising to the airport, with a relaxed vibe

However, it was HWH Investments’ S34 at DXB that came out victorious, with a vibrant and exciting blend of modern aesthetics and traditional heritage that takes you down the winding backstreets of Dubai’s old town area – a centre for arts and culture.

Don’t miss the The Foodie Report eZine next week to see all of the FAB Awards 2019 winners and essential industry insight from the Dallas conference, organised by The Moodie Davitt Report. To subscribe to The Foodie Report eZine and newsletter, please click here.

Bold and beautiful: HWH Investments’ S34 at DXB is as enticing as it is exciting, and draws on traditional heritage with a thoroughly modern twist

Airport Food & Beverage Offer Best Reflecting Sense of Place


HWH Investments, S34, DXB (Dubai International)

Highly Commended

Auckland Airport, Glamp Grounds

Regional winner (Europe)

Copenhagen Airport, A Sense of Copenhagen

Regional winner (Asia Pacific)

Auckland Airport, Glamp Grounds

Regional winner (Americas)

Tastes on the Fly, SF Giants Clubhouse, San Francisco International Airport

Regional winner (Middle East, Africa & India)

HWH Investments, S34, DXB (Dubai International)

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The Moodie Davitt eZine

Issue 264 | 16 July 2019

The Moodie Davitt eZine is published by The Moodie Davitt Report (Moodie International Ltd) every month.

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