JAPANESE BEAUTY
A New Golden Age
Shiseido, Clé de Peau Beauté, The Ginza, IPSA, Elixir and Nars debut new exclusive retail concepts in Haikou as Shiseido Travel Retail continues to expand its prestige skin beauty presence in China.
Shiseido Travel Retail President & CEO Philippe Lesné
Shiseido Travel Retail has unveiled six new boutiques, each showcasing the Japanese powerhouse’s portfolio of brands, its Omotenashi (Japanese hospitality) spirit and its ‘Beauty Innovations for a Better World’ mission.
Underpinned by personalisation, the stores offer distinctive design concepts, exclusive offers and beauty tech innovations. The new boutiques are for the Shiseido, Clé de Peau Beauté, The Ginza, IPSA, Elixir and Nars brands.
According to the company, the openings mark a significant milestone for its prestige skin beauty drive in travel retail. Shiseido Travel Retail President & CEO Philippe Lesné comments: “Shiseido Travel Retail is honoured to partner with China Duty Free Group to usher in a new golden age of luxury travel retail in Hainan at this outstanding location.
“Embracing our Omotenashi spirit, we are pleased to present our ‘Beauty Innovations For a Better World’ through an exciting line-up of new launches, immersive experiences and premium retail expressions that are unique to Haikou.
“This is more than just a shopping complex – it is a must-visit destination in its own right. We thank China Duty Free Group for this opportunity to showcase the very best of our brands and are committed to continuously raising the bar and strengthening our partnership to create more exceptional journeys of discovery for Chinese consumers together.”
“It is a pleasure to feature Shiseido Travel Retail’s leading portfolio of prestige brands at our newly opened Haikou International Duty Free Shopping Complex as we strive to deliver greater choice, quality and excitement to our consumers,” commented Charles Chen, then-CDFG President (now Vice Chairman).
“We are excited to host several exclusives and world firsts from Shiseido Travel Retail and hope that travellers to Haikou enjoy the truly distinctive world of prestige beauty we have to offer. We look forward to working closely together to further elevate the shopping experience and build Hainan into a premier international tourism consumption centre.”
Shiseido
Flagship brand Shiseido debuted its largest-ever flagship boutique in travel retail at the cdf Haikou International Duty Free Shopping Complex. The sprawling store occupies 198sq m of retail space and was designed with the brand’s ‘Alive with Beauty’ concept.
An elegant chandelier centrepiece with a rippling water effect sits at the centre of the space drawing attention to a discovery table underneath. A lounge service invites customers to discover Shiseido’s most luxurious collection, Future Solution LX, and explore a range of travel retail-exclusive products.
Shoppers can personalise their purchases with the Japanese art of ‘Furoshiki’ (cloth wrapping) and choose from a limited-edition selection of Furoshiki prints available exclusively at the Haikou boutique.
Clé de Peau Beaute
Clé de Peau Beauté has unveiled its first-ever Radiant22 boutique concept in travel retail. The store is designed to be an uplifting space that inspires shoppers to discover their own radiance through product discovery, immersive storytelling and digital engagement.
The 130sq m boutique features a VIP area which offers in-depth skin consultations and pampering treatments. Self-browsing is encouraged at the sophisticated play table where shoppers can experiment with makeup looks via a virtual makeup try-on device or sample hero skincare products.
The Ginza
The Ginza has opened a minimalist boutique in line with its ‘Skin Haute Couture’ brand concept. The boutique was designed to feature a high-fashion aesthetic, following The Ginza’s ‘Timeless Beauty’ ethos.
Infused with the brand’s signature linden flower scent, the store immerses shoppers into the world of The Ginza. It brings the brand to life through elegant visuals inspired by the cityscape of The Ginza, Tokyo – the brand’s home.
The Ginza’s premium, tailormade skincare ranges are showcased at the boutique with a special focus on its signature Hybrid Gel Oil product.
Shoppers can also choose to receive a more intimate and personalised beauty consultant service in the VIP room, which will host regular VIP events.
IPSA
IPSA has opened its first boutique in travel retail. The boutique features a bespoke concept, exclusively designed for the cdf Haikou location. Driven by retailtainment, the IPSA boutique highlights the brand’s personalisation offer and its best-selling Time Reset Aqua and Metabolizer lines through immersive interactive elements.
These include a giant LED column with synchronised light-changing pillars and interactive screens that engage with shoppers through custom content and gamification.
In a travel retail first for the brand, IPSA is offering custom Furoshiki gift wrapping as an exclusive gift with purchase.
To celebrate the opening IPSA will launch its Aqua Play Art campaign from December. The campaign will feature on-site animations and KOL engagements.
Elixir
Elixir has launched a new shop-in-shop inspired by its Tsuyadama or ‘Pearl Glow Skin’ ethos. Pearl Glow Skin is the natural glow on cheeks that shows when the skin is firm and translucent. The boutique is characterised by soft lighting, pearlescent textures and champagne gold accents. It offers Elixir’s hero lines alongside a range of travel retail-exclusive products.
Nars
The cdf Haikou International Duty Free Shopping Complex is the first location in travel retail to offer Nars’ new ‘next-generation’ retail concept.
The boutique features a bold retail design which is centred around a multi-coloured glowing façade. The non-stop illumination features throughout the space, with dynamic colour variations changing throughout the seasons.
A self-discovery table takes centre stage in-store which invites shoppers to explore the Nars product range and experiment with beauty looks through a virtual try-on device. To mark the opening, Nars is offering complimentary makeup services for a minimum purchase throughout December.
资生堂携六大品牌亮相cdf海口国际免税城
资生堂旅游零售（Shiseido Travel Retail）与中免集团合作，在新开幕的 cdf 海口国际免税城开设了六家全新精品店。
这一系列精品店旨在展示资生堂旅游零售旗下强大的品牌组合，以及集团一贯秉承的“Omotenashi”日本传统待客之道和“美力创新让世界更好”的使命。
六家门店的品牌分别为资生堂（Shiseido）、肌肤之钥（Clé de Peau Beauté）、御银座（The Ginza）、茵芙莎（IPSA）、怡丽丝尔（Elixir）和 Nars。各门店以个性化服务为核心，提供独特的设计理念、独家优惠和美容创新科技。
公司称，新店的开业标志着其在旅游零售高端美妆领域的一个重要里程碑。资生堂旅游零售总裁兼首席执行官 Philippe Lesné 表示：“资生堂旅游零售很荣幸能与中免集团合作，在海南这个卓越的市场开启我们奢华旅游零售的新黄金时代。通过秉承Omotenashi 精神，我们期待通过在海口推出一系列独家新品发布、沉浸式体验和优质产品，彰显资生堂‘美力创新让世界更好’的品牌愿景。
“cdf海口国际免税城不仅仅是一个购物商场——这个综合体本身就是海南的一个必游之地。非常感谢中免集团为我们提供了一个展示品牌绝佳机会，并致力于不断提高标准，并加强我们的合作伙伴关系，共同为中国消费者创造更多非凡的零售体验，”他补充道。
“中免一直致力于为消费者提供更多选择、更高的质量和更难忘的体验，因此我们很高兴能在新开业的cdf海口国际免税城展示资生堂旅游零售旗下的知名品牌组合，”中免集团总经理陈国强评论道。
“此轮开业中有资生堂旅游零售的多个‘独家’和‘全球首次’。我们希望海口的游客享受这个独特的高端美妆护肤世界，并期待与品牌伙伴继续紧密合作，进一步提升购物体验，将海南建设成为一流的国际旅游消费中心。”
资生堂
旗舰品牌资生堂在cdf海口国际免税城推出了其史上最大的旅游零售旗舰店。整个零售空间占地 198 平方米，设计采用了品牌“Alive with Beauty”的理念。
优雅的枝形吊灯位于空间中央，带有波浪涟漪的视觉效果，照亮了其下方的产品探索区。店内的休息室邀请顾客探索品牌最奢华的Future Solution LX系列，以及一系列旅游零售独家产品。
消费者可以使用日本传统的风吕敷艺术对购买的产品进行个性化包装，并从海口精品店独家提供的限量版风吕敷印花中进行选择。
肌肤之钥
肌肤之钥推出了品牌在旅游零售渠道的首个 Radiant22 精品店概念。门店旨在通过产品探索、沉浸式品牌体验和数字化参与，鼓励消费者发掘自己的肌肤光彩。
这家 130 平方米的精品店设有贵宾区，提供深入的皮肤咨询和护理服务。顾客还能在设计精致的游戏桌上自行浏览，通过虚拟试妆设备尝试不同的妆容，或试用明星产品。
御银座
御银座开设了一家符合其“Skin Haute Couture”（肌肤高定）品牌理念的极简主义精品店。门店设计遵循御银座“Timeless Beauty”（永恒之美）的精神，彰显高级定制时装美学。
店内弥漫着品牌标志性的菩提花香味，让顾客沉浸在御银座的世界中，并以品牌所在地东京银座的城市景观为灵感，推出了优雅的视觉效果. 精品店展示了品牌旗下的高定护肤系列，尤其是招牌的粉晶按摩菁华露（Hybrid Gel Oil)。
消费者还能在贵宾室接受更贴心、更个性化的美容顾问服务。贵宾室将定期举办独家活动。
茵芙莎
茵芙莎带来了品牌首间旅游零售精品店，并采用专为 cdf 海口分店定制的设计概念。门店以零售娱乐为目标，通过身临其境的互动元素突出了品牌的个性化服务，及其最畅销的 Time Reset Aqua 和 Metabolizer 系列。
店内的特色包括一枝巨型LED 柱，带有同步变光条和交互式屏幕，以定制内容和游戏与顾客进行互动。品牌还首度提供定制风吕敷包装作为独家礼品。为庆祝开幕，茵芙莎将从 12 月开始推出 Aqua Play Art 宣传活动，内容包括现场活动和 KOL 互动。
怡丽丝尔
怡丽丝尔开设了一间“店中店”，其灵感来自品牌对于“水玉光”美肌的追求。“水玉光”是脸颊持续散发的自然水润光泽，是肌肤健康美丽的象征。精品店以柔和灯光、珠光质感材料和香槟金为设计特色，提供品牌旗下的英雄产品以及一系列旅游零售独家产品。
cdf海口国际免税城是旅游零售渠道首个提供Nars新一代零售概念的地点。
这家精品店设计大胆惊艳，其门面色彩缤纷、光亮夺目。不间断照明贯穿整个空间，动态色彩随季节变化而更换。一张探索发现台占据了店内的中心位置，邀请顾客近距离了解 Nars的产品系列，并通过虚拟试妆设备体验各类靓丽妆容。
为庆祝开幕，Nars 将在整个 12 月提供为达到指定消费额的顾客提供免费化妆服务。
Spotlight Series - February 2023