MOMENT OF BRILLIANCE
Estée Lauder unveils largest travel retail flagship
Estée Lauder has opened its biggest travel retail boutique at the cdf Haikou International Duty Free Shopping Complex with a dedicated focus on the new Re-Nutriv Diamond Brilliance Serum.
We are delighted to bring you exclusive video coverage of the recent opening of the Estée Lauder omnichannel flagship at the cdf Haikou International Duty Free Shopping Complex in partnership with China Duty Free Group (CDFG). The film was shot by Hainan Hinews Media Co., The Moodie Davitt Report’s strategic partner on Hainan Island.
The store, described as a “world-class luxury skincare journey”, occupies 296sq m of retail space, making it the world’s largest Estée Lauder travel retail boutique. The opening underlines the brand’s commitment to China travel retail and to bringing innovative customer experiences to Hainan travellers.
As part of the opening, Estée Lauder unveiled the Re-Nutriv Diamond Brilliance Serum in global travel retail.
Top media and KOLs were invited to celebrate the opening of the boutique and discover the new line. The Moodie Davitt Report was represented at the event by Hainan Hinews Media Co. Watch Lu Tianqin’s exclusive video coverage in the YouTube video below (English subtitles by The Moodie Davitt Report). Chinese readers can view by clicking here
The flagship was designed as a premier shopping destination that integrates experience, service and social retail. It encourages creative customer engagement by leveraging new digital technologies and links the in-store experience to online digital platforms.
Estée Lauder has partnered with the Duty Free Social Circle XHG Mini-Program to help shoppers discover interactive O2O shopping experiences through a virtual store map. Product recommendations are enhanced with immersive AR technology, while ingredient information and associated brand heritage stories can be accessed by scanning bottles in-store.
Product recommendations are enhanced with immersive AR technology, while ingredient information and associated brand heritage stories can be accessed by scanning bottles in-store.
In addition, Estée Lauder’s Luxury Fragrance Collection is brought to life by a sensorial fragrance experience using an Emotiscent ID Pilot technology that matches scents with individual emotions.
In the makeup zone, shoppers can virtually try on a wide range of makeup looks and earn bonus points by sharing their looks on social media. Online purchases are powered by Cloud BA and supported by Live Chat in the Mini-Program.
Re-Nutriv’s latest collection is showcased via an exclusive zone within the boutique. This includes a dazzling Re-Nutriv Diamond Wall and a luxury beauty bar where customers can receive bespoke skincare consultations. In the Re-Nutriv zone, shoppers can indulge in complimentary eye massages or hand massages.
In a brand first, a Re-Nutriv spa cabin is hidden behind the Diamond Wall and offers deluxe skincare treatments for customers.
Travel retail-exclusive sets of the Diamond Brilliance Serum and Eye Serum are available alongside travel-friendly formats of the Diamond Eye Crème and Diamond Face Crème. As shown in the film, Estée Lauder has also launched an exclusive Re-Nutriv Set that is only available at the cdf Haikou International Duty Free Shopping Complex.
Estée Lauder Senior Vice President/General Manager International Jean-Yves Minet said: “The goal of Estée Lauder has always been to create and deliver the most high-touch experiences to our customers. Our new duty free flagship store at the cdf Haikou International Duty Free Shopping Complex is the fullest expression of the brand’s luxury offerings.
“The interactive, highly personalised omnichannel experience represents the next frontier of retail innovation for Estée Lauder, immersing shoppers in a world of luxury while providing new ways for travellers to discover and experience the brand from offline to online.”
Re-Nutriv Diamond Brilliance Serum
The Re-Nutriv Diamond Brilliance Serum is powered by black diamond truffle extract and youth sustaining technology. The serum helps restore radiant and flawless skin with triple action, firming, restoring and brightening benefits. The serum has been equipped with SIRT technology that improves skin elasticity in layers. SIRT technology leverages over a decade of research into cellular longevity and improves the skin from the root by boosting skin collagen.
雅诗兰黛cdf海口旗舰店盛大开幕
雅诗兰黛（Estée Lauder）近日与中免集团合作，在新开幕的cdf 海口国际免税城开设了一间全渠道旗舰店。《穆迪达维特免税报告》为读者们带来了有关该旗舰店的独家视频报道。
影片由我们位于海南的战略合作伙伴南海网制作拍摄，南海网首席主播继免税频道负责人卢天琴亲临精品店进行了参观。
这是雅诗兰黛全球旅游零售渠道内最大的精品店，面积达296 平方米，品牌称旗舰店将为旅客们带来一场“世界级奢华护肤之旅”。此次开业彰显了雅诗兰黛对中国旅游零售市场的重视，及其为海南游客带来创新体验的承诺。
为庆祝新店开幕，雅诗兰黛在全球旅游零售渠道推出了全新白金黑松露精华（Re-Nutriv Diamond Brilliance Serum）。
多家媒体及知名意见领袖受邀参观了新店，并近距离了解了雅诗兰黛的新品。南海网代表《穆迪达维特免税报告》出席了开业活动。
对于新旗舰店的开幕，雅诗兰黛公司全球旅游零售总裁 Israel Assa 评论道：“展望未来，我们很高兴能继续通过以消费者为中心的数字化颠覆创新，开辟新天地，继续推进我们的发展。这一成功离不开我们与中免集团的长期合作。”
旗舰店的设计集体验、服务和社交零售为一体，并通过最新数字技术将店内体验与在线数字平台完美结合，鼓励顾客的参与互动，带来顶级的购物享受。
雅诗兰黛通过美旅星愿圈小程序，帮助顾客通过虚拟门店地图，发掘探索O2O购物体验。
沉浸式的 AR 技术帮助品牌更好为顾客进行产品推荐；同时，消费者还可以通过扫描店内产品，了解成分信息和相关品牌故事。
此外，雅诗兰黛还利用Emotiscent ID Pilot 技术，将不同香气与个人情绪相匹配，为其“典藏香水”系列打造独特的感官体验。在美妆区，顾客可以进行虚拟试妆，并在社交媒体上分享妆容，从而赚取奖励积分。
精品店内还有专属区域，重点展示白金黑松露系列的最新产品。区内设有一面精美的白金黑松露钻石墙及奢侈美容吧台，顾客可以在此享受个性化护肤咨询，及免费的眼部或手部按摩。
雅诗兰黛cdf海口店内还推出了品牌全球旅游零售首家美容坊，为顾客提供高端护理服务。
“为顾客打造最奢华、最难忘的体验，是雅诗兰黛的永恒目标。我们在 cdf 海口国际免税城的全新旗舰店是品牌旗下高端产品的最完整体现，”雅诗兰黛国际部高级副总裁兼总经理Jean-Yves Minet 表示。“互动式、高度个性化的全渠道体验，代表了雅诗兰黛零售创新的下一个前沿领域。我们希望能让消费者沉浸在雅诗兰黛高雅的品牌世界中，同时游客提供从线下线上相结合的新方式，去发掘和体验我们的产品。”
白金黑松露精华
白金黑松露精华以黑松露提取物和抗老技术为动力，具有紧致、修复和提亮三重功效，帮助使用者获得容光焕发的无暇肌肤。精华配备了 SIRT 技术，可提升肌肤弹性。该SIRT 技术基于十多年的细胞寿命研究而开发，通过增进胶原蛋白，从根本上改善肌肤状况。
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Spotlight Series - February 2023