BEAUTY BLOCKBUSTER
Dazzling Dior
Constructed with luxury materials and finishings, the minimalist store design of the Christian Dior flagship boutique honours the elegant house codes of founder, Christian Dior.
LVMH-owned luxury and beauty house Dior has partnered with China Duty Free Group (CDFG) to open a striking standalone boutique at the cdf Haikou International Duty Free Shopping Complex. It opened on 28 October.
The boutique occupies 232sq m and marks Dior’s biggest store in global travel retail. It offers the luxury house’s fragrance, makeup and skincare lines, delivering an immersion into the Dior brand universe.
Notably, the store features a dedicated ‘La Collection Privée’ boutique beside the main store. La Collection Privée showcases Dior’s luxury fragrance lines and pays homage to the maison’s love of perfume and gifting. The opening marks travel retail’s first La Collection Privée flagship, which was designed with the theme ‘More Luxurious, Warm and Generous’.
La Collection Privée is a collection of 22 fragrances, which every scent offering its own trail and character. Highlights include Lucky, Rose Kabuki, La Colle Noire, Gris Dior, Holy Peony, Rouge Trafalgar, Sakura, Spice Blend and Vanilla Diorama.
The scents are available as perfumes, candles, soaps, body creams and perfumed silk scarves and are showcased in the boutique through sensorial experiences.
Complimentary engraving services are available with the purchase of selected La Collection Privée fragrances.
Dior’s brightest stars
The boutique offers a curated selection of Dior’s best-selling lines in fragrance, makeup and skincare. In fragrances, Dior’s J’Adore and Miss Dior lines are offered alongside its Sauvage men’s fragrance. They are brought to life through sensorial interactive elements at the boutique.
Beauty discovery
The makeup counter underscores the beauty expertise of Dior Creative and Image Director Peter Philips and houses best-selling lines such as Rouge Dior and Dior Forever. Dior Beauty Consultants are on hand to offer personalised makeup tips and help customers find their perfect shades.
Skincare Station
Dior’s skincare lines are housed in a dedicated space. Notable lines include Dior Prestige, Capture Totale and L’Or De Vie, which offer a luxury skincare experience. Dior skincare travel retail exclusives are also available in this zone.
Notably, the boutique offers a dedicated skincare alcove that offers personalised skin consultations and aesthetic treatments. The treatments integrate the brand’s latest aesthetic technologies, such as the Dior Skincare Scanner, with Dior’s luxury skincare products.
迪奥在海口推出最大旅游零售精品店
LVMH 集团旗下的奢侈品及美容品牌迪奥 (Dior) 与中免集团合作，在cdf海口国际免税城开设了一间独立精品店。
精品店占地 232 平方米，于10月28日开幕，是品牌史上规模最大的旅游零售门店。店内提供香水、化妆品和护肤品系列，旨在让顾客沉浸在迪奥奢华优雅的世界中。
据品牌介绍，门店采用奢华材料和装饰品倾心打造，其极简主义设计彰显了创始人Christian Dior优雅的家居风格
主店旁边设有一间专属的“La Collection Privée”侧店，重点展示这一迪奥奢华香氛系列，并彰显品牌对香氛和佳节送礼的热衷。
这是迪奥在旅游零售市场的首间“La Collection Privée”旗舰店，也是新精品店的一大亮点，其设计主题为“更奢华、更温暖、更慷慨”。
La Collection Privée系列包含 22 款香氛，每一款都独具特色。香气包括 Lucky、Rose Kabuki、La Colle Noire、Gris Dior、Holy Peony、Rouge Trafalgar、Sakura、Spice Blend及Vanilla Diorama等。
产品以香氛、香薰烛、香皂、护肤乳和香熏丝巾的形式推出，并通过感官体验在精品店中进行展示。
购买指定La Collection Privée 香氛产品还可享受免费刻字服务
经典明星产品
精品店提供香氛、彩妆和护肤品类别的畅销系列。香氛方面，真我纯真（J'Adore）、迪奥小姐（ Miss Dior）系列及旷野（Sauvage）男士香水系列等产品通过感官互动元素，被鲜活呈现。
彩妆柜台则重点突出迪奥创意和形象总监Peter Philips的美容专业知识，并主推烈艳蓝金（Rouge Dior）唇膏及锁妆粉底液（Dior Forever）等畅销美妆系列。店内美容顾问可随时为顾客提供个性化美妆贴士和色调推荐。
店内还设有一个护肤产品专属空间，除了奢华御龄（Dior Prestige）、肌活蕴能（Capture Totale）和凝世金颜（L'Or De Vie）等明星系列，还提供旅游零售独家产品及奢华的护肤体验。
此外，精品店特设理疗区，为顾客提供个性化的护肤咨询和护理。疗程将品牌最新的美容技术（如Skincare Scanner）与奢华护肤产品相结合。
Spotlight Series - February 2023