A SPECTACULAR FLAGSHIP
The Ultimate Boutique
Guerlain opens with a grand flourish at cdf Haikou International Duty Free Shopping Complex
LVMH-owned beauty to fragrance brand Guerlain has partnered with China Duty Free Group (CDFG) to open a new standalone boutique at the recently inaugurated cdf Haikou International Duty Free Shopping Complex in Hainan.
The boutique opened on 28 October and offers Guerlain’s skincare, makeup and high-perfumery collections. Described by Guerlain as the ‘Ultimate Boutique’, the store is dressed in a cream, black and gold colour palette and features several signature Guerlain motifs such as the orchid and the bee. The boutique was designed to host customer events, makeup try-on, skincare treatments and other luxury beauty experiences.
Importantly, the boutique is home to a CDF-exclusive flagship facialist suite. The luxury treatment suite offers Guerlain’s signature 90-minute facial anti-ageing treatment which combines its Blackimmune technology with traditional facial massage techniques and energy-boosting stones. The treatment boosts vitality, renews energy and enhances natural beauty. After cleansing, Guerlain Beauty Experts are on-hand to exfoliate the skin using Orchidée Impériale Black products.
Notable product highlights include Guerlain’s L’Art & La Matière and Les Matières Confidentielles fragrance collections, L’Art de Vivre Home Collection, Orchidée Impériale skincare line and Rouge G lipstick collection.
The unisex L’Art & La Matière flacons, available in 100ml and 200 ml formats, were conceived as ‘objets d’art’. They pay homage to Guerlain’s heritage square bottle, originally introduced in 1870. Like the original square bottle, the new fragrance bottles were produced by French glassmakers Pochet du Courval, Guerlain’s long-standing glass partners since 1853.
L’Art de Vivre is a complementary line to L’Art & La Matière and offers the same fragrances in candle and diffuser formats.
Orchidée Impériale
The Orchidée Impériale collection was relaunched in December 2021. The refreshed 96% natural-origin formula combines maximum regeneration, naturalness and sensoriality to reduce visible signs of skin ageing for longer.
Rouge G
Infused with high regeneration ‘Orchid Totum’ technology, a molecular extract from the roots of two new orchids, the refreshed formula activates and extends skin cell longevity. The cream has been formulated with maximum sensoriality using Guerlain’s ‘Imperial Triad’ method.
Guerlain first introduced its hero Rouge G lipstick collection in 2009 and extended the collection with the Luxurious Velvet range last year.
The line has recently been extended to include six bold metallic finish colours, all inspired by the glints of butterfly wings. The same theme features on three new collectors’ cases.
娇兰奢华精品店入驻海口国际免税城
LVMH集团旗下的奢侈香化品牌娇兰近日与中免集团合作，在新落成的cdf海口国际免税城开设了一间独立精品店。
这间于10 月 28 日开业的门店被品牌称为一间“终极精品店”。店内色调以奶油色、黑色和金色为主，并装饰有兰花、蜜蜂等标志性的娇兰图案。除了品牌的护肤品、化妆品和高级香水系列之外，精品店还提供顾客活动、试妆、肌肤护理及其他奢华美容体验。
精品店的一大特色是店内的cdf独家旗舰面部护理套房。顾客能在该豪华套房内享受娇兰标志性的 90 分钟面部抗衰老护理疗程。该疗程结合品牌的 Blackimmune 科技，与传统面部按摩和能量石的使用，可增强肌肤活力和自然美感。洁面后，娇兰美容专家会在使用御廷兰花黑兰（Orchidée Impériale Black）系列产品帮助去除肌肤角质。
店内的亮点产品包括艺术沙龙（L'Art & La Matière）和优雅仪典（Les Matières Confidentielles）香水系列、L'Art de Vivre 家居香氛系列、御廷兰花（Orchidée Impériale）护肤系列和臻彩宝石 （Rouge G）唇膏系列。
艺术沙龙系列被誉为娇兰高级香氛产品中的一颗明珠。该系了于 2005 年首度亮相，并于去年重新推出。升级后的香氛从艺术界汲取灵感，包含 17 款产品，品牌称这些产品均以香氛界最优质的成分制成。
作为艺术沙龙的补充系列，L'Art de Vivre提供同样气味的香薰蜡烛和香薰扩散器。
御廷兰花系列于 2021 年 12 月重新推出。新配方采用 96% 天然成分，促进肌肤再生及自然光色的同时提供感官的享受，并能显著减少明显的皮肤老化迹象。
该系列以具有高度再生功效的“Orchid Totum”技术为驱动，将两种兰花根部的分子提取物注入新配方，激活并延长皮肤细胞寿命，让肌肤常保美态。
娇兰于 2009 年首次推出其主打臻彩宝石唇膏系列，并于去年推出了新的丝绒（Luxurious Velvet） 系列。该系列近期新增了六款金属色泽款式，灵感均来自在振动时闪闪发光的蝴蝶翅膀。三款全新珍藏版唇膏盒也采用了相同主题。
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Spotlight Series - February 2023