ON LOCATION
Hainan Hinews
We bring you exclusive video coverage from Hainan Hinews’ ‘Weekly Visit’ to the cdf Haikou International Duty Free Shopping Complex in Hainan. Hainan Hinews Media Co. is The Moodie Davitt Report’s strategic partner on Hainan Island.
In line with the two publishing houses’ unique B2C and B2B partnership, the film is being shown across Hainan Hinews Media Co’s consumer channels and The Moodie Davitt Report’s WeChat and English language platforms.
In this vibrant video, Lu Tianqin, Chief TV Host of Hinews.cn Media and Head of the Duty Free Channel and co-host Yi Xin, take audiences on a tour of the dazzling complex, the biggest duty free department store in the world.
Chinese viewers can click here to watch
In the video, Tianqin and Yi Xin showcase the dazzling retail, food & beverage, entertainment and experiential offer at the complex, underlining its positioning as a ‘world-class leisure and shopping destination’.
The tour begins at The AURA Edge of the Sky Atrium, which is host to numerous brand activations, live performances and events. Blending fantasy and reality, the multi-media space uses colourful lighting and installations to create a ‘magical dream forest’ in the middle of the complex.
The hosts explore the many immersive at experiences available at the complex, starting with the ‘Meet Dunhuang Digital immersive Exhibition’ which takes shoppers on a journey back in time to the Mogao Caves in the Dunhuang region in China. The colourful exhibition is a showcase of Chinese culture and tradition and uses immersive and interactive multi-sensorial displays to bring China’s ‘Thousand Blue Grottos’ to life.
Extending the shopping experience to the Metaverse, the hosts take audiences on a tour of the ‘Laile Capsule Fantasy Garden’ art installation, which was created by virtual reality artist SANTU-S. The artworks are inspired by nature and celebrate the limitless possibilities in the Metaverse.
Spotlight on Foreo
In terms of retail offer, the cdf Haikou International Duty Free Shopping Complex is second to none. Tianqin highlights the many stellar brands that have opened in the complex in recent months including Estée Lauder, La Mer, Clinique, MAC Cosmetics, and many more.
Tianqin says, “The mall has a luxury zone that occupies 4,000sq m of space, offering over 800 renowned international and Chinese brands. Its beauty and fragrance offer has the largest combined retail space and the largest number of brands in the travel retail world. There are 78 brands opening their CDFG-exclusive store concepts, while 25 brands are making their Hainan debut at the complex.
Swedish beauty tech and wellbeing house Foreo gets a special focus during a segment highlighting the beauty tech devices on offer at the complex.
Foreo features in a new space at the cdf Haikou store, where 30,000sq m of beauty plays a key category role.. Key lines highlighted include the Luna 4 range and the Glow Up collection which was designed with the Chinese consumer in mind.
Bacardi shines light on powerful spirits portfolio
Tianqin and Yixin also highlight the outstanding wines and spirits offer in the complex, taking a tour of the Bacardi multi-brand store and shining the light on Bacardi brands such as Patron and Grey Goose. More on page 20.
Unlocking the coffee opportunity
In the food & confectionery zone, Nestlé International Travel Retail brands such as Nescafé and KitKat get a special focus.
Nestlé International Travel Retail (NITR) is building momentum behind its coffee portfolio roll-out, in line with its ambition to build food into the #1 most purchased category in the channel. As reported, this strategy will be delivered through the VERSE model, based on Value, Engagement, Regeneration, Sense of Place and Execution.
All of Nestlé’s major airport coffee launches have been supported by high-profile traditional and digital media initiatives, aimed at maximising awareness and visibility.Nestlé ITR General Manager Stewart Dryburgh said: “We know that there is a huge amount of untapped potential for coffee in the travel retail channel.
“The findings of the m1nd-set research study we commissioned last year revealed that 84% of travellers said they were likely to buy coffee in travel retail, for consumption during their trip, or for family/self-gifting purposes.
“Importantly, 69% of travellers questioned said they preferred global brands to local brands; a hugely encouraging result for Nescafe, the world’s leading coffee brand.”
南海网
南海网旗下新海南客户端的“每周探店”节目，对cdf海口国际免税城进行了独家视频报道。南海网是《穆迪达维特免税报告》在海南的战略伙伴，两者建立有独特的 B2C 和 B2B 合作关系。
该视频正在南海网旗下多个平台以及《穆迪达维特免税报告》的英文网站和微信公众号上放映。视频中，南海网首席主播兼免税频道负责人卢天琴与同事亦芯带领观众参观了这个全球最大的免税购物中心，近距离了解cdf海口提供的众多零售、餐饮及娱乐选择。
Spotlight Series - February 2023