JOURNEY IN COGNAC
“A new retail experience”
Rémy Martin celebrated the opening of a striking new flagship at the cdf Haikou super store. The Moodie Davitt Report was represented at the inauguration by Sisi Zhang, CEO of one of our main Chinese content partners, fast-growing B2C platform Globuy (购乐帮).
Rémy Cointreau Greater China Chief Executive Officer Sophie Phe
A Cognac journey
The House of Rémy Martin opened a 108sq m boutique at cdf Haikou International Duty Free Shopping Complex in Hainan on 13 January, marking a key milestone in the brand’s retail journey.
The boutique is designed to broaden and enrich the Rémy Martin shopping experience in Hainan, immersing clients in the story of the House. By investing this new space in the world’s largest duty free shopping complex, Rémy Martin said it invites consumers to explore its different facets and take their Cognac journey to new heights.
“We are proud to collaborate with our long term partner, China Duty Free Group, for the opening of this boutique, which is an invitation to an immersive and engaging shopping experience in the world of our Cognacs. In the future, we will continue to bring innovation and create desire among consumers in Hainan,” said Rémy Cointreau Greater China Chief Executive Officer Sophie Phe.
CDFG Executive Vice President Chang Zhujun (Luke Chang) said: “The opening of cdf Haikou International Duty Free Shopping Complex is a milestone moment for China Duty Free Group, creating the largest duty free shopping centre in the world. We’re delighted to share this wonderful moment with innovative partners such as Rémy Cointreau Group to be able to bring a wonderful shopping experience and a rich variety of products to our shoppers.”
Rémy Cointreau Greater China Chief Executive Officer Sophie Phe and CDFG Executive Vice President Chang Zhujun celebrate a successful collaboration and enjoy the traditional opening ceremony
An immersive voyage into the heart of Cognac
The heritage of the house is brought to life within the boutique created by Rémy Martin’s international retail design team. It features interactive displays and discovery areas, including wall bays with aromatic scents for nosing, and an innovative tasting bar with a food pairing wheel.
Customers purchasing Rémy Martin XO can have the bottle engraved with a tailor-made message to friends and loved ones. The boutique also features a virtual reality space to discover Rémy Martin XO and a private ‘Eternity Room’ lounge offering bespoke LOUIS XIII experiences.
The store offers a compelling sensorial impact based on journey that balances the digital and the physical. From the moment clients pass through the doors to the time of purchase, they are fully immersed in the nature of the Grande Champagne and Petite Champagne crus in the heart of the Cognac region.
The boutique conveys three centuries of craftmanship passed on by generations of winegrowers, distillers, coopers and cellar masters, and presents the aromas and sensations of Rémy Martin’s Cognacs.
“We’re delighted to share this wonderful moment with innovative partners such as Rémy Cointreau Group to be able to bring a wonderful shopping experience and a rich variety of products to our shoppers”
– Chang Zujun
A ‘revolutionary’ experience featuring Rémy Martin and Louis XIII
The Rémy Martin boutique, described by the brand as “rich and engaging, illuminating and exceptional”, is designed to push the boundaries with an experiential retail adventure that reveals all the nuances of the terroir. As part of their experience, clients are invited to go beyond Rémy Martin’s Cognacs Fine Champagne range to discover the luxury Louis XIII Cognac Grande Champagne, one of the world’s most exclusive and prestigious spirits.
“The House of Rémy Martin has been working in partnership with CDFG for a long time to enhance the luxury shopping experience in the region. Designed to meet the expectations of our existing and new customers who want to see, touch and try, we are delighted to bring the Rémy Martin experience alive in our second sensorial boutique at the new cdf Haikou International Duty Free Shopping Complex,” said Maison Rémy Martin CEO Jean-Philippe Hecquet.
Happy scenes as the Rémy Martin boutique is inaugurated. Pictured from left are Rémy Cointreau South China Sales Director Wei Wei; Rémy Cointreau China Director Li Yi; Rémy Cointreau Greater China Chief Executive Officer Sophie Phe; China Tourism Group CDFG Co Executive Vice President Chang Zhujun (Luke Chang); Liu Hui, General Manager of Imported Tobacco and Alcoholic Commodities Department of CDFG Co and China Tourism Group Assistant President of CDFG Hainan Operation Center; and Zhang Xiaoqin, Assistant General Manager of cdf Haikou International Duty Free Shopping Complex.
碰杯海南 深耕中国干邑零售市场
（海南，2023 年 1 月 13 日） 椰林之畔，鎏金耀彩。1月13日，传承近三百年的优质香槟区干邑专家Rémy Martin人头马于cdf海口国际免税城优雅开启全新线下精品店。该精品店占地108平方米，再现了人头马的法式匠心与非凡传承，标志着品牌在中国高端干邑零售渠道发展历程中的又一重要里程碑。
人头马cdf海口国际免税城精品店再度演绎了优雅和谐的法式精彩，引领消费者深入探享人头马酒庄的非凡历史，丰富并提升了品牌在海南的旅游零售购物体验。通过入驻目前全球最大的单体免税店，人头马以匠心打造焕新空间，呈现品牌的卓越传承，并邀请每一位到访来宾踏上一段精妙绝伦的干邑品鉴之旅。
人头马君度集团中国区首席执行官Sophie Phe（彭爽玲）女士表示，“我们很荣幸能够与中国免税品（集团）有限责任公司（China Duty Free Group，以下简称为“中免集团”）携手合作。我们希望借由人头马精品店在cdf海口国际免税城的精彩启幕，为全球消费者带来别具一格的沉浸式购物体验，一同探索人头马酒庄的干邑世界。未来，我们将持续为前来海南岛的消费者们，带来更多旗下创新产品以及非凡体验。”
中免集团常务副总经理常筑军先生表示，“作为目前全球最大单体免税店，cdf海口国际免税城的开业是中免集团的重要里程碑时刻。我们很荣幸能与像人头马君度集团这样颇具创新精神的合作伙伴共同分享这一美好时刻，为消费者带来更加丰富多元的商品选择与美妙的购物体验。”
匠心打造 开启沉浸式干邑新体验
人头马cdf海口国际免税城精品店由人头马国际零售设计团队精心打造，从互动展示区到自由探索区，店内每一处空间设计都以匠心巧思生动诠释了人头马酒庄的非凡传承。除了可以在此品鉴人头马的非凡干邑、深入了解每一瓶佳酿背后的故事，来宾们可以在互动展示墙感受干邑中不同香气的独特之处，或在创意品鉴吧台解锁精彩绝妙的美酒搭配，亦或在购买人头马X.O时获得一份定制体验的专属之礼，与家人、亲友一同庆祝、欢聚、分享这份人头马专为消费者提供的精彩礼遇与仪式感。不仅如此，来宾还可以通过特别设置的沉浸式空间，探索人头马X.O的经典魅力。
店内还特设路易十三(LOUIS XIII)永恒室，让贵宾开启特别的时光探享之旅，体验路易十三专属定制的私享体验。通过丰富多元的体验方式，品牌希望与每一位来宾携手，共同创造非凡精彩。
全新人头马cdf海口国际免税城精品店将干邑文化与互动式体验相结合，呈现令人耳目一新的超凡感官盛宴。尤为值得一提的是精品店内匠心打造的闻香之旅。在香气品鉴区陈列着各种独具芳香的食材，引领来宾充分感受生命之水中馥郁之味的和谐融合。作为互动体验的一部分，来宾也可选择通过iPad小程序全方位解锁人头马干邑的感官魅力。从步入店内到完成产品购买，每一位来宾都可领略法国大、小香槟区的独特风土，通过了解葡萄种植者、蒸馏师、制桶匠人和首席酿酒大师传承近三个世纪的工艺，细细品味人头马享誉全球的经典干邑，感受蕴藏在佳酿中的馥郁香气和纯粹口感。
传承创新 人头马与路易十三携手共献
非凡精彩，引人入胜。人头马cdf海口国际免税城精品店在洋酒零售体验领域不断先锋破界，通过再现卓越风土的魅力，为来宾们打造了启迪思维的干邑探索之旅。作为精品店体验的一部分，来宾不仅可以了解享誉全球的人头马优质香槟区干邑，更可以探索人头马酒庄旗下的时光传奇路易十三干邑：路易十三只采用法国干邑地区大香槟区的优质葡萄进行酿造，每一瓶路易十三都凝聚着历代酿酒大师的精湛技艺与悉心调配，严选古老且优质的生命之水酿造而成。
“人头马与中免集团的合作由来已久，我们始终致力于共同提升海南岛的奢侈品购物体验。为了给更多顾客提供切身感受干邑风味的契机，我们十分高兴在cdf海口国际免税城开设全新精品店，由此将人头马的沉浸式干邑体验呈现给更多全球消费者。”人头马酒庄首席执行官让·菲利普·埃凯(Jean-Philippe Hecquet) 先生表示。
全新人头马cdf海口国际免税城精品店将干邑文化与互动式体验相结合，呈现令人耳目一新的超凡感官盛宴。尤为值得一提的是精品店内匠心打造的闻香之旅。在香气品鉴区陈列着各种独具芳香的食材，引领来宾充分感受生命之水中馥郁之味的和谐融合。作为互动体验的一部分，来宾也可选择通过iPad小程序全方位解锁人头马干邑的感官魅力。从步入店内到完成产品购买，每一位来宾都可领略法国大、小香槟区的独特风土，通过了解葡萄种植者、蒸馏师、制桶匠人和首席酿酒大师传承近三个世纪的工艺，细细品味人头马享誉全球的经典干邑，感受蕴藏在佳酿中的馥郁香气和纯粹口感。
Spotlight Series - February 2023