Partner profiles
Amarula
Distell is Africa’s leading producer and marketer of wines and spirits. We distribute our products around the world, bringing luxury and good times to people in well over 100 countries.
With a diverse portfolio, including cream liqueurs, fine wines, single malt Scotch whisky, blended Scotch and South African whiskey, our brands come with provenance, authenticity and cater to a broad spectrum of consumers.
Amongst the wide range of amazing brands in our portfolio are: Amarula – The world’s second largest cream liqueur brand and the very essence of Africa; Bunnahabhain – This single malt Scotch is a multi-award-winning whisky from the famous island of Islay; Nederburg Wines – a pioneering winery with an exceptional legacy in fine wine production.
Scottish Leader Blended Scotch – a smooth, rich whisky and a favourite in many countries including Taiwan and South Africa; Bain’s South African Grain Whiskey – Created by Whisky Icon Andy Watts, this is the perfect cocktail ingredient; and Deanston Single Malt Scotch Whisky – a distinctive handmade dram with a unique story.
Our purpose is to craft memorable moments by working with partners around the world to deliver extraordinary things. Let’s get together and talk about how we can work together to bring good times to consumers in your part of the world.
Haribo
Haribo is one of the largest manufacturers of fruit jellies, gums, marshmallows and liquorice in the world. Presented in brightly-coloured gifting, snacking and sharing formats, Haribo’s products bring moments of happiness to young and old. For travel retail Haribo has developed an exclusive range featuring cute gift boxes, collectable Goldbear-shaped candy tins, resealable sharing pouches and a wide variety of snack packs.
Founded by confectioner Hans Riegel of Bonn (from whom the brand takes its name) in 1920, Haribo’s initial success was in its local German market.
Today it is a global market leader in non-chocolate confectionery, employing over 7,000 people, manufacturing in ten countries and distributing in more than 100 countries around the world.
Haribo innovates constantly, adding new sweets to its portfolio on a regular basis, including lines which have been developed specifically to satisfy local tastes and regional preferences. Every product that emerges under the Haribo name has to meet the company’s stringent quality and hygiene standards so that the consumer can be confident that each Haribo jelly is sure to bring a moment of happiness.
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