Moving pictures III
The wonder of flying: “Wonderers, keep wondering. We’re all closer here.” That was the central theme behind this 2017 video from London Heathrow Airport. The online film ‘Wonderers’, celebrates “the wondrous possibility of flying and the closeness that air travel can bring to people from all corners of the globe”, the airport said.
Kiss of life: Lotte Duty Free’s eight-episode web drama ‘First Kiss for the Seventh Time’ passed 100 million online views in just seven weeks in early 2017.
Naked ambition: Bare-faced cheek(s): Swedish brand Absolut aimed to prove it was a ‘vodka with nothing to hide’ as staff stripped naked for a humorous short film. It highlights the quality of Absolut’s ingredients, its carbon dioxide neutral distillation process and the brand’s commitment to sustainability.
Historic moment: Istanbul New Airport became operational on 29 October 2018, the 95th anniversary of the Republic of Turkey’s founding. Turkish President Recep Tayyip Erdoğan opened the huge new airport in a grand opening ceremony shown in this video.
Spreading the word: Nutella @DXB was the first airport Nutella Café and is testament to a compelling Trinity partnership between Ferrero, Dubai International and HWH Investments in 2018. Click here to read our special e-Zine Spotlight Series edition on how they combined forces to thrilling effect, bringing a household brand to life in a new, different, engaging and deeply personalised fashion.
The Moodie Davitt eZine is published 14 times per year by The Moodie Davitt Report (Moodie International Ltd). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit www.moodiedavittreport.com and to subscribe, please e-mail firstname.lastname@example.org