WHISKY WATCH
“An important milestone”
Hainan has become a new benchmark leading the development of the travel retail industry in China and the world,” says Edrington Group Regional Managing Director, Global Travel Retail Jeremy Speirs who celebrates the milestone opening.
The Macallan has opened its largest boutique in travel retail at cdf Haikou International Duty Free Shopping Complex. The boutique brings the heritage, prestige and craftsmanship of the whisky brand to life. Its design was inspired by the architecture and aesthetics of the brand’s home in Speyside, with the brand’s signature latticework centrepiece, a central focal point.
The elegant 100sq m boutique on the first floor of the CDFG-run shopping emporium features a wide array of The Macallan single malt whiskies including its travel retail-exclusive core range, The Quest Collection and several boutique exclusives.
These include the Home Collection and Folio, which offers prestige bottlings such as The Macallan Red Collection and The Macallan Fine & Rare Collection. Brand ambassadors are also on hand to communicate the brand’s heritage and qualities.
Additional store space enables elevated customer experiences. A bespoke bar area offers guided tastings, while a Heritage Wall features curated works of art. Notably, this includes ‘Spring Green Persian’, a nature-inspired piece from American glass artist Dale Chihuly. A private consultation room is also available and features an intricate ceiling feature, inspired by the waves surrounding The Macallan’s Speyside distillery.
The boutique marks the fifth The Macallan store in global travel retail. Other locations include Dubai International, London Heathrow, New York JFK and Taipei Taoyuan Airports.
The official ribbon-cutting ceremony was held on 17 November and attended by key executives from Edrington and CDFG.
“The opening of the Hainan Macallan duty free boutique is an important milestone for the brand to deepen its efforts in the Chinese market,” said Edrington Group Regional Managing Director, Global Travel Retail Jeremy Speirs.
Edrington Group Regional Managing Director, Global Travel Retail Jeremy Speirs
“Hainan has become a new benchmark leading the development of the travel retail industry in China and the world and has become a must-visit place for Chinese luxury consumers. It is an important gateway for brands to embrace the Chinese market and Chinese consumers.
“To have the opportunity to execute our boutique concept in such an incredible space and within a retail complex that is undoubtedly set to become an international benchmark, is both an endorsement of The Macallan’s credentials and a testament to CDFG’s pioneering vision and ambition.”
Edrington Managing Director China Charles Soong added, “Over the years, The Macallan has played a pivotal role in growing the luxury spirits market in China through education and engagement. With the opening of The Macallan Boutique in Hainan we are dovetailing our efforts and creating a more consistent experience across both domestic and travel retail channels, positioning us to engage more effectively with our Chinese consumers wherever they shop.”
麦卡伦精品店亮相海口国际免税城
11月17日，著名苏格兰单一麦芽威士忌品牌麦卡伦（The Macallan）近日在中免集团cdf海口国际免税城推出了其国内首家免税精品店。这是麦卡伦迄今为止在全球旅游零售渠道中规模最大的门店。
麦卡伦精品店以栩栩如生的方式展示了品牌的传统、声望和工艺。其设计灵感源自品牌位于苏格兰Speyside总部的建筑风格及设计美学，并以标志性的格栅装饰作为焦点视觉元素。
精品店面积100平方米，位于cdf海口国际免税城一层。在这里，顾客可以与麦卡伦品牌大使近距离交流，了解品牌百年来的传奇故事，并尽情探索品牌旗下多款威士忌系列产品。零售选择包括品牌的核心旅游零售独家系列The Quest Collection及其他多款精品店独家系列，如Home Collection和Folio——后者提供The Macallan Red Collection和The Macallan Fine & Rare Collection等超高端产品。
此外，精品店还为消费者准备了一系列创新多元的互动体验。
首先引入眼帘的是店门外的大型 LED 显示屏和定制橱窗展示，集中展示最新发布的产品和活动。
店内空间设计旨在提升客户体验——定制酒吧区提供有导赏品鉴服务，而 Heritage Wall 则展示有精选的艺术品，其中包括美国玻璃艺术家Dale Chihuly以大自然为灵感的作品《Spring Green Persian》。酒店还设有一间私人咨询室，其精美的天花板设计以麦卡伦Speyside酿酒厂周围的海浪为灵感。
这间精品店的开幕，标志着麦卡伦在全球旅游零售领域的第五家门店。其他门店地点包括迪拜国际机场、伦敦希思罗机场、纽约肯尼迪国际机场和台北桃园机场。
精品店剪彩仪式于 11 月 17 日举行，来自爱丁顿集团（Edrington）和中免集团的主要高管受邀出席。
“海南麦卡伦免税精品店的开幕，是品牌深耕中国市场的一个重要里程碑，” 爱丁顿集团全球旅游零售区域董事总经理Jeremy Speirs表示。“海南已成为引领中国和世界旅游零售行业发展的新标杆，也成了中国奢侈品消费者的必访之地，是品牌拥抱中国市场和中国消费者的重要门户。”
中免集团总经理陈国强表示，海口国际免税城的建成，展现了中免集团与全球极具标志性的品牌创新合作，打造引领中国和世界旅游零售行业发展新标杆的宏伟愿景。麦卡伦品牌中国内地首家免税精品店的落成正是这一愿景的体现，同时也将为中国消费者带来优质的零售购物体验，他补充道。
“cdf海口国际免税城的开业为中免集团带来了一个绝佳的平台，通过引进全球最具声望的奢侈品牌，以及创新、引人入胜的概念，树立旅游零售业的新标杆。麦卡伦将品牌规模最大的旅游零售精品店设在海口，是这一愿景的完美体验。麦卡伦通过多年的努力和创新，在中国消费者中树立了良好的声誉，并为他们带来了非凡的零售体验，”陈国强表示。“很荣幸能在中国首次将这一概念付诸实践，也非常期待将麦卡伦的动人世界介绍给我们在海南的消费者。”
爱丁顿中国区董事总经理 Charles Soong 补充道：“多年来，麦卡伦通过积极教育消费者、提升参与度，在中国奢侈烈酒市场的发展方面发挥了关键作用。随着海口麦卡伦精品店的开业，我们正在齐心协力，在国内和旅游零售渠道创造更一致的卓越体验，使我们能够更有效地与中国消费者进行互动。”
Spotlight Series - February 2023