PERFECT PARTNERS
“A symbol of 20 years of great collaboration”
In a testament to L’Oréal Groupe and China Duty Free Group’s deepening partnership, the partners have opened 19 dazzling new boutiques at the cdf Haikou megastore.
L’Oréal Travel Retail Asia Pacific has partnered with China Duty Free Group (CDFG) to open 19 new boutiques at the cdf Haikou International Duty Free Shopping Complex in Hainan.
Each store is a showcase for L’Oréal Groupe’s commitments to invent the beauty of tomorrow and create more sustainable and ethical beauty, fragrance, haircare and wellbeing products.
The newly opened stores embrace L’Oréal’s full portfolio of beauty brands. The wide-ranging offer includes stores from Armani Beauty, Atelier Cologne, Biotherm, Helena Rubinstein, Kérastase, Kiehl’s, Lancôme, La Roche-Posay, L’Oréal Paris, Maison Margiela, Prada Beauty, Ralph Lauren, Shu Uemura, SkinCeuticals, Urban Decay, Valentino beauty, Vichy, Viktor & Rolf and YSL Beauté.
Prada Paradoxe, the latest fragrance launch from Prada Beauty, is being showcased via a special animation at the atrium of the complex and with a striking outdoor installation.
Beauty tech to the fore
L’Oréal Groupe’s boutiques at the cdf Haikou International Duty Free Shopping Complex offer the company’s latest beauty tech innovations and world-class retail expressions.
These include tech-driven skincare, makeup and haircare consultation services. These are followed by personalised treatments offered in professional skincare cabins from the Lancôme, Helena Rubinstein, SkinCeuticals and Armani Beauty brands.
A wide range of leading beauty tech services are offered including the Lancôme SkinScreen, SkinCeuticals SkinScope, L’Oréal Paris Science Table, Yves Saint Laurent (YSL) Neuro Fragrance Consultation and Kérastase’s Kérascan.
The Lancôme SkinScreen uses AI algorithms to measure skin health against 13 parameters; while the SkinCeuticals SkinScope analyses the skin in daylight and UV light to reveal sun damage.
The L’Oréal Paris Science Table is a digitally-driven product discovery tool that highlights the efficacy of L’Oréal Paris products, while the YSL Neuro Fragrance Consultation uses a neurotransmitter to measure brain activity and determine a user’s favourite scent.
The Kérastase’s Kérascan is an in-depth haircare diagnosis tool that can analyse hair health from scalp to root. Salon professional haircare brand Kérastase is also offering a special blow dry pop-up at the complex.
All the boutiques have been integrated with CDFG’s Scan and Purchase programme, which enables shoppers to simply scan a product to purchase it. Through this programme CDFG hopes to drive conversion and deliver a seamless purchase experience with reduced waiting times.
“The cdf Haikou International Duty Free Shopping Complex is a symbol of our 20 years of great collaboration. We are proud to showcase the best of beauty with our 19 brand flagship boutiques welcoming Chinese travellers to live the exclusive L’Oréal experience, best-in-class retail expressions, best-in-beauty tech innovation, excellent service and engagement, with sustainability at its heart.”
L’Oréal Travel Retail President Vincent Boinay
“The cdf Haikou International Duty Free Shopping Complex is a symbol of our 20 years of great collaboration. We are proud to showcase the best of beauty with our 19 brand flagship boutiques welcoming Chinese travellers to live the exclusive L’Oréal experience, best-in-class retail expressions, best-in-beauty tech innovation, excellent service and engagement, with sustainability at its heart.”
L’Oréal Travel Retail President Vincent Boinay
Sustainability at its heart
The cdf Haikou International Duty Free Shopping Complex is the first mall in China to receive the Leadership in Energy and Environmental Design (LEED) Gold Certification, which means that all stores were constructed using eco-certified and recyclable materials.
All L’Oréal boutiques at the complex follow the company’s L’Oréal for the Future sustainability roadmap. Six L’Oréal Groupe brands in the complex have also applied for LEED Certification, with Gold Label Certification expected for Lancôme, Kiehl’s, Helena Rubinstein, YSL Beauté, Armani Beauty and Shu Uemura, the company said.
All pop-ups and future animations will be built adhering to L’Oréal Groupe’s eco-design principles which specify the use of certified recycled FSC, PESC materials that are lightweight and easily disassembled for reuse.
A deepening partnership
Commenting on the flurry of new openings from L’Oréal Groupe, then-China Duty Free Group President (now Vice Chairman) Charles Chen said: “With the cdf Haikou International Duty Free shopping complex, CDFG’s vision is to build a shopping destination that will set a new benchmark for travel retail.
“We are delighted with the 19 outstanding and amazing beauty boutiques, services and experiences that L’Oréal has designed for our complex. These boutiques will certainly give our travellers many reasons to visit and repeat.”
“As L’Oréal Travel Retail and China Duty Free Group, we share the same passion to provide Beauty for All Travellers,” added L’Oréal Travel Retail President Vincent Boinay.
“The cdf Haikou International Duty Free Shopping Complex is a symbol of our 20 years of great collaboration. We are proud to showcase the best of beauty with our 19 brand flagship boutiques welcoming Chinese travellers to live the exclusive L’Oréal experience, best-in-class retail expressions, best-in-beauty tech innovation, excellent service and engagement, with sustainability at its heart.”
欧莱雅集团携19间新店亮相cdf海口
欧莱雅旅游零售亚太区（L’Oréal Travel Retail Asia Pacific）与中免集团合作，在新开业的cdf海口国际免税城开设了 19 间全新精品店。
这一系列新门店囊括了欧莱雅集团旗下的全部美容香化品牌，包括阿玛尼美妆（Armani Beauty）、法国欧珑（Atelier Cologne）、碧欧泉（Biotherm）、赫莲娜（Helena Rubinstein）、卡诗（Kérastase）、科颜氏（Kiehl's）、兰蔻（Lancôme）、理肤泉（La Roche-Posay）、巴黎欧莱雅（L'Oréal Paris）、梅森马吉拉（Maison Margiela）、普拉达香水美妆（Prada Beauty）、拉夫劳伦（Ralph Lauren）、植村秀（Shu Uemura）、修丽可（SkinCeuticals）、Urban Decay、华伦天奴美妆（Valentino beauty）、薇姿（Vichy）、维果罗夫（Viktor & Rolf）及圣罗兰美妆（YSL Beauté）。
普拉达香水美妆还在cdf海口的中庭位置举行特别活动，并结合一个醒目的户外装置，对品牌新推出的Prada Paradoxe香氛进行宣传。
美容科技走在前沿
欧莱雅集团最新的美容创新科技和世界级的零售概念及体验，均在cdf 海口的各精品店内得到了充分体验。
当中包括以技术为驱动的护肤、美妆和护发咨询服务，以及兰蔻、赫莲娜、修丽可和阿玛尼美妆提供的专业个性化护理疗程。
此外，顾客还能享受业界领先美容科技服务，如兰蔻的SkinScreen、修丽可的SkinScope、巴黎欧莱雅的Science Table、圣罗兰美妆的Neuro Fragrance Consultation 以及卡诗的 Kérascan。
所有精品店都被纳入了中免的“扫描购买”（Scan and Purchase）服务，消费者只需扫描产品就能立即购买。中免希望通过该服务提升消费额，并提供无缝零售体验、减少等待时间。
巴黎欧莱雅Science Table 是一款数字驱动的探索工具，突出了品牌旗下产品的强大功效。
同时，圣罗兰美妆Neuro Fragrance Consultation使用神经递质来测量大脑活动，从而识别出顾客们最喜欢的气味。
卡诗Kérascan 是一款深入护发诊断工具，可以分析从头皮到头发根部的健康状况。品牌还在免税城内推出了一个特别的吹发造型快闪店。
以可持续性为核心
cdf 海口国际免税城是中国首家获得“能源与环境设计先锋” (Leadership in Energy and Environmental Design, LEED) 金级认证的购物中心，这意味着免税城内的所有门店均采用经生态认证的可回收材料建造。
综合体内的所有欧莱雅精品店都遵循集团的“欧莱雅迎向未来”（L’Oréal for the Future）可持续发展路线图。集团表示，cdf海口内的六个欧莱雅集团品牌——兰蔻、科颜氏、赫莲娜、圣罗兰美妆、阿玛尼美妆和植村秀，也已申请 LEED 认证并有望获得金级。
所有快闪店和未来活动也都将遵循欧莱雅集团的生态设计原则，使用经认证的指定可回收 FSC、PESC 材料，这些材料重量轻且易于拆卸，以便重复使用。
深化合作关系
在谈到欧莱雅集团于cdf海口推出一系列新店时，中免集团总经理陈国强表示：“通过cdf海口国际免税城，中免集团希望打造一个能为旅游零售树立新标杆的购物目的地。欧莱雅为免税城精心打造了 19 家惊艳的美容精品店，并带来卓越的服务和体验，我们为此感到非常高兴。这些精品店定会给旅客们带来很多光顾、再光顾的理由。”
“欧莱雅旅游零售和中免集团都非常热忱地希望能为所有旅客提供一流的美容产品，”欧莱雅旅游零售总裁 Vincent Boinay 补充道。“此次在cdf 海口国际免税城推出一系列新店，是我们 20 年伟大合作的绝佳象征。我们很自豪能通过这19 家品牌旗舰店，展示我们最好的美容产品。我们欢迎中国游客来这里享受独特的欧莱雅体验、一流的零售概念、最佳的美容技术创新、卓越的服务与互动内容，并亲身感受到我们对于可持续发展的坚持和承诺。”
Chinese viewers can click here to watch
Spotlight Series - February 2023