FRAGRANCE FOCUS
Acqua di Parma
The opening marks an important milestone in Acqua di Parma’s travel retail expansion and its partnership with CDFG.
Italian fragrance house Acqua di Parma, part of LVMH Group, has partnered with China Duty Free Group to open a standalone boutique at the recently inaugurated cdf Haikou International Duty Free Shopping Complex.
The 27sq m boutique is located on the second floor. It is designed with the brand’s black, white and neutral colour palette, accented with chiaroscuro (contrast) effects that evoke Italian landscapes.
The brand’s signature Parma yellow hatbox hangs on the wall and serves as a clever art installation. Elsewhere, an eye-catching candle wall display is a standout feature and highlights the Acqua di Parma Home Collection alongside new releases.
The store offers Acqua di Parma’s Colonias, Signatures of the Sun and Blu Mediterraneo lines. The Acqua di Parma collection is displayed along the walls, embellished with a marble paint effect.
Bringing Mediterranean sunshine to Hainan
Notably, the boutique features a patio area which shines the light on the Blu Mediterraneo range. The patio wall is decorated with vibrant frescoes made by Italian atelier Pictalab.
The frescoes feature golden fruits that embody the essence of Colonia. Here, a video wall takes customers on a visual journey through the Italian Mediterranean.
帕尔玛之水
LVMH 集团旗下意大利香氛品牌帕尔玛之水（Acqua di Parma） 与中免集团合作，在新落成的cdf海口国际免税城开设了一家独立精品店。本次开业对于帕尔玛之水在旅游零售渠道的扩张及其与中免合作关系都具有里程碑式的意义。
精品店位于免税城二楼，面积为27平方米。店面采用黑白和中性色调设计，突出明暗对比效果，让人联想到意大利的自然风光。门店的墙面以品牌标志性的的帕尔马黄色帽盒为装饰。此外，一面引人注目的蜡烛墙突出了帕尔玛之水的家居系列和新品发布。
顾客可以在店内选购品牌旗下的 Colonias、Signatures of the Sun 和 Blu Mediterraneo 系列。其主打的帕尔玛之水系列则沿着带有大理石饰面效果的墙壁展示。
Chinese viewers can click here to watch
Spotlight Series - February 2023