JAPANESE BEAUTY
DECORTÉ opens elegant new counter
KOSÉ Corporation dazzles at the cdf Haikou super store with a new flagship from its super-premium skincare brand DECORTÉ.
KOSÉ Corporation and subsidiary KOSÉ Travel Retail have partnered with China Duty Free Group to open an elegant flagship boutique at the cdf Haikou International Duty Free Shopping Complex for its DECORTÉ brand.
The store offers dedicated areas that showcase DECORTÉ’s star products and travel retail exclusive sets and sizes. AQ, AQ Meliority, Lift Dimension, Liposome, Phytotune and the Herbal series just some of the lines featured in the store, with more to be released in coming months. In addition to skincare, the store offers the brand’s popular makeup products including lipsticks and lip balms.
The store also features a VIP area where shoppers can discover DECORTÉ’s more premium expressions in a more private setting.
The store shines the spotlight on the refreshed DECORTÉ Liposome Advanced Repair Cream through vibrant digital screens. Beauty Consultants are also on-site to help customers discover DECORTÉ’s ranges and create personalised skincare regimens.
The line is the latest expression in the Liposome Advanced Repair series. Focused on repairing skin overnight while sleeping, Liposome Advanced Repair Cream is a night maintenance cream that intensively cares for the skin through the night. It is a more technologically advanced version of the original Liposome Serum – the hero product for the DECORTÉ brand.
Liposome Advanced Repair Cream works on the epidermis while sleeping, resets and updates skin subjected to daytime skin damage and stress. It alleviates skin problems, leaving skin “reborn” the next morning, and prevents the acceleration of aging symptoms.
The company said it awakens and activates cell repair functions, ensuring users wake up to “vibrantly radiant, glossy skin”.
Shoppers can experience the benefits of the Liposome Advanced Repair Cream first-hand via the treatment room in-store. Here, they can enjoy luxurious facial treatments using various DECORTÉ products.
DECORTÉ is a prestige beauty brand launched in 1970 by KOSÉ Corporation. The brand is currently available in Japan, China, Hong Kong, Taiwan, South Korea, Singapore, Thailand, Malaysia, the UK, France, Spain, the US, Canada and Australia
黛珂cdf海口国际免税城店分不同区域，分别展示品牌旗下的明星产品及旅游零售独家套装，包括AQ舒活（AQ）、AQ珍萃精颜（AQ Meliority）、智密紧颜（Lift Dimension）、肌源修护（Liposome）、植物欣韵（Phytotune）等特色系列。未来几个月店内还将推出更多系列产品。除了护肤品，消费者还能采购口红、润唇膏等热门彩妆。
门店设有 VIP 区，让贵宾们在更私密的环境中发掘黛珂旗下的高端产品。
店内通过多个数字屏幕重点宣传全新的黛珂肌源修护面霜（Liposome Advanced Cream）。现场美容顾问则帮助顾客们了解各个系列，并制定个性化的护肤方案。
作为肌源修护系列的最新款产品，肌源修护面霜是一款在夜间密集呵护肌肤的晚霜，帮助肌肤在睡眠中持续修护，保持弹润充盈。它比先前推出的黛珂明星产品肌源修护精华液（Liposome Serum）含有更先进的技术和配方。
Spotlight Series - February 2023