Virtual Travel Retail Expo: Wine, Spirits & Beer
Dynamism in drinks: Wine, Spirits & Beer at the Virtual Travel Retail Expo (continued)
Stoli Group’s increasingly diversified offer was on full display, spanning Stolichinaya (Stoli) and Elit vodka, Bayou pink rum, Cenote Ahumado and Sac Actun and Villa One tequilas, Tulchan gin, plus a new look for its Kah tequila. Villa One Founders, American singer, songwriter and actor Nick Jonas and US menswear designer John Varvatos get together to talk tequila in this video.
Click here to visit Stoli Group.
Symington Family Estates
The family-owned Portuguese wine and port specialist cast the spotlight on a commemorative Graham’s Late Bottled Vintage 2015 and Graham’s Blend Nº5, along Graham’s 2003 Colheita, a vintage port that memorably celebrates 100 years of aviation. Recently relaunched Cockburn’s Ports, which sport a new design look, are featured in this video.
Click here to visit Symington Family Estates.
Maker of Writers’ Tears and The Irishman, Walsh Whiskey’s virtual experience takes guests on a tour of its premium/super premium whiskey portfolio. The Writers’ Tears brand refresh for 2020 is a prominent feature, or as the company puts it, “a new chapter, same great story”.
Click here to visit Walsh Whiskey.
Whyte & Mackay
Whyte & Mackay, a Platinum Partner, used the virtual platform to outline its omnichannel strategy and a series of key campaigns to its travel retail partners. Across customer websites and dedicated brand pages on social media for brands such as The Dalmore and Jura, Whyte & Mackay is actively and innovatively promoting its diverse whisky portfolio. Its approach is featured in a snapshot video on this page.
The company emphasised the strengths of its Scotch whisky portfolio across its Power Brands, Discovery Brands and Affordable Malt categories in its Platinum Suite.
Click here to visit Whyte & Mackay.
Wild Tiger Beverages
“Unearth your wide side” says Wild Tiger in its presentation that spans the Wild Tiger rum range and introduces Gindia craft gin, an expression it says is “blissful, from start to finish”.
Join Wild Tiger on its A Tiger is Born journey in this video.
Click here to visit Wild Tiger Beverages.
William Grant & Sons
The rich William Grant & Sons portfolio, from Glenfiddich to Hendrick’s, was (and remains) on display at the company’s eye-catching and elegant virtual suite, with new launches for each of the above-named brands.
Glenfiddich’s Grand Couronne collection also features in a session to brighten up the day of any malt enthusiast, as part of the Engagement Lounge, which can be viewed on demand and in the video on this page.
Click here to visit William Grant & Sons.
The Moodie Davitt eZine Issue 285 | 4 November 2020
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