Virtual Travel Retail Expo: CSR
One event, three worthy causes
A strong commitment to Corporate Social Responsibility (CSR) underpinned the inaugural Virtual Travel Retail Expo, with three key CSR initiatives benefiting from the event.
US$28,000 to fund 112 cleft operations, more than 4,373 trees to be planted, and US$16,000 in support of Women in Travel Retail’s ImpactHK charity. Travel retail is not just about sales and profits, and nor was the Virtual Travel Retail Expo. Caring for people and caring for the planet lie at the heart of our sector’s soul and stood at the philosophical epicentre of this event.
As reported, The Moodie Davitt Report pledged to fund a cleft operation through Smile Train for every paid exhibitor.
The Moodie Davitt Report Founder & Chairman Martin Moodie says: “Simply making this donation puts a smile on my face – and a normalised one on the faces of 112 children, whose suffering, shame and stigma will soon be over. Thank you to our exhibitor partners and Smile Train for allowing this to happen.”
We also pledged to plant a tree in support of The Trinity Forest Project for every visitor. And our one visitor = one tree formula means that, with unique visitor numbers hitting the 4,373 mark, we will be busy planting trees for some time to come.
The Trinity Forest Project, soft launched at The Trinity Forum in Doha last year, is powered by One Tree Planted, a 501(c)(3) non-profit organisation. The same principle will underpin all future Virtual Expos run by the Moodie Davitt Virtual Expo Company.
The Moodie Davitt Report President Dermot Davitt said: “The eco-friendly credentials of this Expo are obvious. But we wanted to underline our belief in and commitment to sustainability with meaningful financial action too and so are delighted to make this substantial donation.”
FILTR, The Moodie Davitt Report’s partner in curating the Virtual Travel Retail Expo, announced a US$16,000 donation to ImpactHK, having pledged a portion of its design fees to the charity. ImpactHK supports the homeless in Hong Kong with a particular focus on women and the aged. Women on the streets, as in many other cities, are particularly vulnerable and susceptible to abuse and attack.
We are proud to support each of these causes by staging this inaugural virtual event, and with the support of our exhibitor and visitor partners.
The Moodie Davitt eZine Issue 285 | 4 November 2020
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