Virtual Travel Retail Expo: Confectionery & Food
Cutting edge confectionery at the Virtual Travel Retail Expo (continued)
Manufacture Belge de Chocolats (Joseph’s)
“These chocolates are so ‘goood’ for the planet, cocoa farmers and their children”. Joseph’s took a novel way – via a deliberate typo – and An Act of Kindness to introduce its premium chocolates.
Milk and dark ganache and pralines, in up to ten flavours, include Salted Caramel, 70% Dark Chocolate, Vanilla, Almond Praline with Feuilletine-Dark and Pecan & Orange-Milk.
Click here to visit Joseph’s.
Mondelez World Travel Retail
‘Taste the Twist’: Mondelez World Travel Retail introduced Toblerone Gingery Orange to bolster its range around the category’s leading brand in travel retail, and used the passion around football to highlight Cadbury, the leading UK line. Key brands Milka and Oreo were also highlighted, as was Mondelez’s commitment to sustainability.
The company’s wider commitment to the channel in the longer term is highlighted by Managing Director Jaya Singh here.
Click here to visit Mondelez World Travel Retail.
Nestlé International Travel Retail
On the eve of the virtual show, Nestlé International Travel Retail explained that identifying the needs of the post-COVID-19 travelling consumer, and applying the correct growth drivers, will be “critical to moving forward” in travel retail. The company responded with a series of brand innovations, ranging from Kit Kat Senses Tablets through Smarties, Nestlé Swiss, Baci, After Eight and Quality Street, extending to its offer beyond confectionery with Nescafé Gold Blend and single origin speciality, Nescafé Artesano Santuario.
Nestlé’s commitment to sustainability is discussed by Nestlé Cocoa Plan Head Darrell High and Nestlé International Travel Retail Marketing Manager Tamara Spada in this Tackling Cocoa Sustainability Engagement Lounge session.
Click here to visit Nestlé International Travel Retail.
Niederegger encouraged an investment in gold with its Classic Gold Edition heading an extensive line-up that included Mini Bars and Sticks, a Metal Suitcase of marzipan classics, and a traditional Marzipanerie.
Click here to visit Niederegger.
Ricola CEO Thomas P. Meier teamed up with the company’s longest-serving employee, Thomas Fringeli, in a light-hearted but informative approach to herbal drop making that can be viewed on video here.
It’s just one of several top-class videos which Ricola used to bring its heritage, family and confectionery ranges vibrantly to life.
Click here to visit Ricola.
The Moodie Davitt eZine Issue 285 | 4 November 2020
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