Virtual Travel Retail Expo: Sunglasses

Eyeing recovery through a new lens

A highlights review of the sunglasses offer at the Virtual Travel Retail Expo, and the Sunglasses Workshop revisited.

Bravo Fashion

Bravo Fashion displayed its Diamond & Pearl, Logo and Silver Sparkle Collections at its Virtual Stand, underlining the importance of ‘innovation, technology and true diversification’ within the sunglasses category. Visitors to Bravo Fashion’s Virtual Stand received a special brand introduction by the brand’s man of passion, Founder Terry Smith.

Click here to visit Bravo Fashion.

Kering Eyewear

Kering Eyewear — which has recently secured eyewear agreements with luxury fashion houses Chloé and Dunhill — thrust its new and established partnerships into the front line at the Virtual Travel Retail Expo.

Click here to visit Kering Eyewear.


With its digital innovations to the fore, Luxottica Group showcased its latest creations and campaigns at the Virtual Travel Retail Expo. Visitors can still discover the Smart Shopper platform, Discover the World in a New Light, Virtual Try-On, Luxottica University Digital Platform, and STARS and Sunglass Hut business models during the Expo’s 30-day encore period.

Luxottica’s Smart Shopper and Virtual Try-On technology is also on view at the Engagement Lounge. Luxottica described the virtual event as “a special occasion to let our customers explore and experience Luxottica’s digital-first initiatives, new launches on the iconic brands, and innovative tools to enhance the eyewear category.”

Click here to visit Luxottica.


Marchon exhibited the power of its premium eyewear portfolio at the Virtual Travel Retail Expo. Brands include Calvin Klein, Lanvin, Liu-Jo, Columbia, Longchamp, Diane Von Furstenberg, Marni, DKNY, MCM, Nautica, Dragon, Karl Lagerfeld, Salvatore Ferragamo, Lacoste and Victoria Beckham — with a focus too on Nike’s new Windshield Elite range.

Click here to visit Marchon.


Rodenstock debuted its Porsche Design Iconics range and highlighted its new Vision Drive polarised lens technology at the Virtual Travel Retail Expo. The Vision Drive lenses feature an innovative combination of contrast enhancing technology and high-tech polarising filters. They are divided into three lines: Polarised, Polarised XTR and Photochromic.

Click here to visit Rodenstock.

Sunglasses Workshop: One channel, one focus: category recovery

The sunglasses category was the subject of an illuminating Knowledge Hub session during the Virtual Travel Retail Expo, featuring contributions from four leading travel retailers and news of a programme to improve the measurement of the sector’s performance.

Click on the video icon to access the session.

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The Moodie Davitt eZine Issue 285 | 4 November 2020

The Moodie Davitt eZine is published 15 times per year by The Moodie Davitt Report (Moodie International Ltd). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit and to subscribe, please e-mail

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