Virtual Travel Retail Expo: Tobacco & Reduced Risk Products
Changing the game: Tobacco & Reduced Risk Products at the Virtual Travel Retail Expo
We feature Virtual Travel Retail Expo exhibitor highlights that underline the fresh approaches to business taken by the tobacco & reduced risk product sector.
Viva la Cuba! said cigar specialist Habanos as it revealed new lines from Montecristo, Bolivar, Partagás, Juan López, Hoyo de Monterrey and H. Upmann. Trinidad Robustos Extra and ‘golden romance’ Romeo y Julieta are among the big highlight releases for 2020; guests could even join in La Casa del Habano’s 30th anniversary celebrations here.
Click here to visit Habanos.
“When we can see further we can achieve more, and by pulling together we can reach new highlights”. So said Imperial Brands as it placed new product innovations from leading brands Davidoff, Lambert & Butler and Rizla at the top of its virtual agenda.
Click here to visit Imperial Brands.
Japan Tobacco International (JTI) used the Virtual Travel Retail Expo on its mission to nurture its strong brand roster (Winston, Camel, Mevius, LD, Amber Leaf and Ploom among others), to build awareness of its offer in Reduced-Risk Products and examine new ways of doing business.
JTI Worldwide Duty Free Corporate Affairs & Communications Director Gemma Bateson made a key contribution to an important Knowledge Hub session on sustainability, of the industry and of the planet, which can be accessed via this link.
Click here to visit JTI.
KT International championed a ‘premium but accessible’ philosophy as it highlighted The King and Corset brands. Chief Commercial Officer Stuart Buchanan said: “We want to show that premium products do not have to come with a hugely expensive price tag.”
Click here to visit KT International.
‘Seduce your senses’ was the slogan for shisha specialist Mazaya in highlighting best-sellers from its extensive range of over 150 flavours. A key mission at the Virtual Expo was to explain where it came from and to tell its story – visitors could even take a tour of its factory – and to underline the company’s strength in the shisha market.
Click here to visit Mazaya.
Philip Morris International
Philip Morris International (PMI) gave visitors to the Engagement Lounge’s Virtual Showcase an introduction to its latest product innovations.
The company presented the most premium IQOS device available: the IQOS 3 Duo Exclusive Traveller Edition, which has launched across 12 airports in South Korea, Japan and Dubai.
It also used the virtual show to display the HEETS Dimensions collection: a range of flavours it developed with mixologists and chefs.
Click here to visit Philip Morris International.
The Moodie Davitt eZine Issue 285 | 4 November 2020
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