Travel retail highlights

Boutique branding from ground to air

“This truly is the embodiment of an experience worth travelling for.” That’s how Qatar Duty Free and Qatar Airways describe the airline’s first dedicated brand store, which has been unveiled at Hamad International Airport.

The Qatar Airways Travel Boutique offers an exclusive range of branded travel essentials including a high-end luggage collection, a children’s range of travel games, and accessories.

In the words of Qatar Airways Group Chief Executive, His Excellency Akbar Al Baker, the boutique is designed to enable passengers “to enjoy the Qatar Airways experience on the ground”.

Burgundy lighting, curved walls, and a business class desk replicate the look and feel of a Qatar Airways aircraft, while travellers can experience an A380 first class seat.

It is an innovative approach which Qatar Airways feels captures and enhances the luxury appeal and brand values of the airline, in line with its strategy to “redefine the perfect travel experience”.

Qatar Airways Group Chief Executive, His Excellency Akbar Al Baker (centre) launched the airline’s first boutique at Hamad International alongside a host of VIPs.

The boutique offers a range of travel essentials and simulates the feeling of stepping on board a Qatar Airways aircraft.


The Moodie Davitt eZine | Issue 255 | 15 January 2019