China Report

Memorable campaigns and launches of Lunar New Year 2021

Safilo restyles Jimmy Choo sunglasses for Lunar New Year

Safilo Group is welcoming the Year of the Ox by unveiling a travel retail-exclusive pair of sunglasses from Jimmy Choo.

The ‘Ilana’ sunglasses will be released on Lunar New Year (12 February). It features a sleek, rounded, slim silhouette in acetate and comes in an elegant black and gold colour palette.

To celebrate the launch, Safilo Group has tapped Jimmy Choo Asia Pacific Brand Ambassador Chinese singer/actress Victoria Song Qian to star in an exclusive media campaign. Qian debuted as a member of South Korean girl group f(x) and has since launched a solo career as an actress in China.

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The Moodie Davitt eZine Issue 291 | 9 February 2021

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