China Report

Memorable campaigns and launches of Lunar New Year 2021

Dubai Duty Free and Lancôme team up for exclusive gift sets

Dubai Duty Free, whose skill in engaging Chinese consumers has deepened in recent years, has partnered with Lancôme to reveal exclusive Lunar New Year sets. These comprise the Lancôme Absolue Soft Cream, Lancôme Absolue Rich Cream, Lancôme Absolue Revitalising Eye Cream and Lancôme Absolue Eye Serum. The sets are packaged in luxury red or gold gifting boxes. In addition, customers who purchase one 60ml jar of Lancôme Absolue Soft Cream will get an additional 40ml jar.

Click here to see the Instagram campaign.

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The Moodie Davitt eZine Issue 291 | 9 February 2021

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