China Report

Memorable campaigns and launches of Lunar New Year 2021

‘Auspicious Deals’ from KrisShop

Omnichannel retailer KrisShop is jointly celebrating Lunar New Year and Valentine’s Day with its ‘Auspicious Deals’ gifting promotion. The campaign runs until 17 February with discounts across a wide range of product categories.

Each sub-collection highlights various gifting traditions and their related symbolisms in Chinese culture. This includes gifts of silver and gold for prosperity, gifts of pairs for double happiness, gifts of wine for longevity and gifts of red for luck.

Customers can also enjoy up to S$38 off for a minimum spend of S$250 and enjoy a complimentary set of eight KrisShop x Scene Shang red envelopes for a minimum purchase of S$100. Shoppers can also test their luck for a chance to win S$288 worth of KrisShop vouchers by playing a Scratch Card, which is included with every purchase. It is the latest in a series of engaging and highly tailored campaigns from KrisShop that taps into the interests and demands from its consumer base.

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The Moodie Davitt eZine Issue 291 | 9 February 2021

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