China Report

Memorable campaigns and launches of Lunar New Year 2021

Paying homage to Chinese culture and traditions

In a striking illustrated campaign, DFS Group pays homage to Chinese culture and tradition by outlining eight Do’s and Don’ts of Lunar New Year celebrations. From wearing something red to sending greetings of good luck and fortune, DFS tells the stories behind each of a variety of traditions while also promoting some of its offers and digital campaigns. This includes a set of #DFSOfficial Lunar New Year stickers on WeChat and Instagram, which customers can share to (virtually) greet their loved ones during Lunar New Year. (See previous page for more on the wider DFS campaign across its network.)

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The Moodie Davitt eZine Issue 291 | 9 February 2021

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