China Report

Memorable campaigns and launches of Lunar New Year 2021

Lunar New Year lipstick, a Gucci innovation

Coty is another leading brand owner to develop special editions for this festive period, unveiling a trio of limited-edition Gucci Rouge à Lèvres Satin lipstick shades for Lunar New Year. The lipsticks — which have been given a red and gold makeover to celebrate the occasion — were launched in worldwide travel retail on 1 January for a limited time only.

The trio comprises the 25* Goldie Red, 505 Janet Rust and 513 Emmy Red lipstick shades. The first two are existing shades from the Gucci Rouge à Lèvres Satin collection, while Emmy Red is a new shade developed for Chinese New Year. The metallic red lipstick cases also feature evocative etchings designed by Gucci Creative Director Alessandro Michele.

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The Moodie Davitt eZine Issue 291 | 9 February 2021

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