China Report

Memorable campaigns and launches of Lunar New Year 2021

A social media drive for Chinese New Year at Jewel Changi Airport

Jewel Changi Airport is showcasing its world-renowned food & beverage offer this Lunar New Year through a series of Instagram promotions.

The lifestyle and entertainment complex at Singapore Changi Airport has launched a social media campaign which encourages families to dine together and shop the latest ‘Chinese New Year Goodies’. Highlights include special dining offers from local restaurants Pow Sing, Yun Nans, and Kam’s Roast a well as sweet and savoury treats from Mr Bean, Bee Cheng Hiang, K.Minamoto and many more.

From 22 January to 21 February, Jewel Changi is also giving customers a set of Pokémon red envelopes for a minimum spend of S$80.

Click here to see the Instagram campaigns.

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The Moodie Davitt eZine Issue 291 | 9 February 2021

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