DFS Macau
T Galleria Beauty by DFS, Galaxy Macau reopens with expanded brand line-up
One of travel retail’s great beauty stores reopens with an updated line-up of labels and enhanced consumer services.
DFS Group this week (26 October) reopened its newly-renovated T Galleria Beauty by DFS, Galaxy Macau store.
Spanning more than 20,000sq ft, with a floral theme throughout, DFS’ biggest beauty store in Macau features more than 70 of the world’s top skincare, makeup, fragrances and haircare brands as well as new and emerging brands.
New look: T Galleria Beauty by DFS Galaxy Macau blends the physical and digital worlds
With more than 30 new brands added to the refreshed line-up, customers can also shop eight brands including The Ordinary, Davines and Christophe Robin that are exclusively available within Macau at T Galleria Beauty by DFS, Galaxy Macau.
The store has been upgraded to include three luxury treatment cabins from La Prairie, Valmont’s only Macau spa location and DFS’ best-in-class Beauty Concierge for customers to enjoy personalised beauty services.
New brands and services will characterise the newly upgraded store
In addition, digital capabilities including mobile points of sale (POS) located throughout the store enhance the checkout experience.
Comment: T Galleria Beauty by DFS, Galaxy Macau first opened in 2015 as DFS’ first standalone beauty concept store. Since then it has been home to many of the company’s beauty innovations and key brand launches. The company says that the renovated premises will help it live up to its pledge to bring new levels of discovery to beauty and in related technology. This is the first DFS store to feature an in-store livestreaming studio, providing opportunities to engage customers both online and in-store with product introductions led by brand ambassadors and KOLs.
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The Moodie Davitt eZine Issue 316 | 31 October 2022
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