Chinese New Year
Shiseido’s spectacular celebration
In a spectacular celebration to mark the new year, Shiseido Travel Retail recently partnered with China Duty Free Group (CDFG) to light up Haitang Bay with a 300-strong drone show above the Sanya International Duty Free Shopping Complex in Haitang Bay. The dazzling choreographed sequence literally took Shiseido’s visual story-telling to new heights in the Hainan market. The 15-minute display showcased various Shiseido and CDFG symbols including the Japanese brand’s camellia emblem, its Ultimune Serum line and the tiger, the 2022 Lunar New Year zodiac animal. With neat symmetry, the performance also kicked off Shiseido’s own 150th anniversary celebrations as it deepened its partnership with CDFG.
Shiseido kicked off its 150th anniversary celebrations in spectacular style with CDFG
Shiseido is welcoming the Year of the Tiger by reinforcing its mission to inspire women with the power of beauty
资生堂无人机表演点亮海棠湾，庆祝元旦
资生堂旅游零售（Shiseido Travel Retail）本月初与中免集团合作，在海棠湾举行了盛大的元旦庆祝活动。 1月1日晚，300 架无人机点亮了三亚国际免税城的上空，不断变化的阵列令人眼花缭乱，通过一场视觉盛宴介绍了资生堂的品牌故事与产品。 整个表演持续了15 分钟，展示的图案包括资生堂的山茶花标识、皇牌免疫力精华（Ultimune Serum） 系列及2022年的生肖动物老虎等等。 品牌在一份新闻稿表示，本次演出拉开了资生堂 150 周年庆典的序幕，并进一步加深了与中免集团的合作伙伴关系。 资生堂成立于 1872 年，是日本第一家西式药房。在150 岁生日之际，品牌重申了其使命——通过“美丽的力量”为消费者带来幸福感。 品牌表示，将在未来继续致力于颂扬多元化的审美标准，为不同类别的人群带来美丽和自信，并为可持续发展做出贡献。
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The Moodie Davitt eZine Issue 305 | 31 January 2022
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