Chinese New Year
Foreo and FAQ mark Lunar New Year with festive pop-up and gift sets
In this special section, we feature some of the most eye-catching campaigns and launches from brands and retailers timed to coincide with Lunar New Year in China. With Chinese language translation from our WeChat Official Account in selected stories.
Swedish beauty tech and wellbeing house Foreo and sister brand FAQ recently reinforced their commitment to the China duty free market with a pop-up at Hainan Tourism Duty Free Shopping Complex in Sanya. It was opened in early January ahead of the peak Chinese New Year shopping period. The pop-up is located on the first floor and will run until March. Hainan Tourism Duty Free Shopping Complex, which recently celebrated its first anniversary, is operated by licence holder Hainan Tourism Investment Duty Free Co. (HTDF) with support from Lagardère Travel Retail.
(Top) The Foreo Picture Perfect + Serum Serum Serum (bottom left) Issa Beauty Detour and (bottom right) Candy Collection Luna Mini 2 in Lollipop Pink are some of the travel retail-exclusive sets available
Both brands have launched special sets to welcome the Year of the Tiger. These include the Picture Perfect Luna 3 + Serum Serum Serum Set, Candy Collection Luna Mini 2 in Lollipop Pink, Marshmallow Lavender Set and the Issa Beauty Detour. Other travel retail-exclusives include the Here & There Set, Luna Mini 2 in Pearl Pink Set, Bear 2021 Spring Limited Edition Set and the FAQ 103 Diamond Set. The activation has been described as a “one-stop home spa experiential zone”, and offers a full skincare routine using Foreo and FAQ products from cleansing to hydrating and lifting. In addition, all shoppers can participate in a lucky draw and win prizes with any purchase.
A one-stop home spa experience: The pop-up offers both brands’ best-selling lines
Doubling up: The joint pop-up underscores the powerful at home spa and anti-aging treatments offered by FAQ and Foreo in themed, complementary retail environments
Foreo Global Travel Retail Director Gary Leong said: “Both brands have a harmonious synergy that complement each other well. Launching a pop-up for both seemed like only a natural course of direction, and we are so pleased to work in collaboration with Hainan Tourism Duty Free Shopping Complex for this momentous event. We hope to spread Chinese New Year cheer to all our fans and loyal customers with our pop-up and can’t wait to see some lucky people receiving their beautiful gifts this season.” Foreo and HTDF have become close partners since the opening of the Hainan Tourism Duty Free Shopping Complex last year. Foreo launched limited edition, travel retail-exclusive sets for its Bear and Luna Play Plus lines at the complex, while FAQ launched its entire range there in May 2021.
FAQ is adding diamond sparkle for Chinese New Year with the FAQ 103 Set
近日，瑞典美容科技和健康巨头 Foreo 及其姊妹抗品牌 FAQ 推出了年度节日礼品套装，迎接虎年的到来。
今年春节，FAQ 推出了FAQ 103 黑钻套装（FAQ 103 Black Diamond Set），Foreo 则推出了小V脸套装（Picture Perfect Luna 3 + Serum Serum Serum Set）、LUNA mini 2 糖果系列礼盒粉红棒棒糖套装（ Candy Collection Luna Mini 2 in Lollipop Pink Set）和 Beauty Detour Issa 2 迷你套装。 这些套装现已在中免集团和中服免税的线上及线下渠道发售。顾客也可在海控全球精品免稅城、三亚海旅免税城及深免 x DFS海口观澜湖免税城购买。 FAQ 103 黑钻套装带有夺目的钻石主题礼盒。该设备利用射频 (Power-RF)、T-Sonic 脉动、LED 灯和 EMS 技术，帮助用户在家中就能体验强大的抗衰老功效。相应的应用程序将使用记录同步到移动设备，为不同需求的消费者提供个性化的疗程。 小V脸套装则结合了 Luna 3 的温和清洁能力和精华的保湿效果。限量版 LUNA mini 2 糖果系列礼盒粉红采用醒目的“粉红棒棒糖”设计。Beauty Detour Issa 2 迷你套装则以低过敏性硅胶刷毛及温和的脉动技术，为用户提供更佳的口腔卫生体验。 公司表示，由于农历新年是 Foreo 和 FAQ 的关键销售期，节日礼品套装已成为两个品牌的年度传统，并具有强大的号召力和销售驱动力。Foreo 全球旅游零售总监 Gary Leong 表示：“Foreo 在每年节庆期间都会推出多样化的礼品套装，当中包含的产品和具有竞争力的价格都让这些套装极具吸引力。” “节庆套装已成为我们的一大特色。我们每年都精心策划新的礼品及套装，旨在确保所有消费者都能以最优惠的价格享受我们的明星产品，”他总结道。
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The Moodie Davitt eZine Issue 305 | 31 January 2022
The Moodie Davitt eZine is published 14 times per year by The Moodie Davitt Report (Moodie International Ltd). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit www.moodiedavittreport.com and to subscribe, please e-mail kristyn@moodiedavittreport.com