Chinese New Year


DFS Group roars into the Year of the Tiger

Until 28 February, DFS Group is marking the Year of the Tiger at selected airport and downtown T Galleria locations worldwide as well as online with a range of eye-catching events and colourful activations. The DFS Lunar New Year Gift Guide carries a curated list of products across four luxury pillars – beauty & fragrances, fashion & accessories, watches & jewellery and wines & spirits. The company also hosted a Lunar New Year livestream event on 26 January to highlight special offers and a collection of more than 50 curated items. For the first time, customers can also celebrate Lunar New Year with DFS’ Chief Gifting Officers, Reddi and Vila, who are sharing their gifting recommendations via DFS’ social media channels.

In a first for DFS, Chief Gifting Officers Reddi and Vila are sharing their gifting recommendations via social media channels as part of the Lunar New Year celebrations

In-store, DFS is hosting a range of activities for customers to experience local traditions, including lucky fai chun calligraphy, lion dances and visits from the God of Fortune as well as other special promotions and services. Another highlight is the exclusive Gate of Fortune pop-up featuring a 360-degree camera – which can be used to share Lunar New Year greetings with family and friends. “This Lunar New Year, we hope to share the joy of this auspicious holiday with our customers, helping them to celebrate the Year of the Tiger and create new holiday memories with their loved ones,” said DFS Group President Merchandising Christophe Marque.

A video snapshot of the DFS Group Lunar New Year campaign

The DFS campaign highlights selected brand offers under a series of gifting titles: Treat Yourself, Pamper Your Pals and Indulge Mom and Dad

DFS推出多重活动,喜迎新春

知名旅游零售商 DFS 集团近期推出了一系列独家产品优惠、店内活动和在线互动,以庆祝虎年的到来。从即日起至 2 月 28 日,DFS将于全球指定机场、市中心 T 广场店以及 DFS.com 进行新春推广活动。 《DFS 春节送礼指南》(www.dfs.com/cn/lnygiftguide)罗列的精选产品清单覆盖四大奢侈品类别:美容及香氛、时尚及配饰、腕表及珠宝,和酒类。集团还将在 1 月 26 日(香港时间晚上 7:00-8:30)举办春节直播活动,重点介绍特别优惠和 50 多件精选商品。顾客还可以首次与 DFS 的“首席送礼官” Reddi 和 Vila 一起庆祝虎年的到来,两位将通过 DFS 的社交媒体渠道分享送礼建议。 在店内,DFS将为顾客带来一系列体验中国传统的活动,包括幸运挥春书法、舞狮和喜迎财神,及其他特别促销与服务。此外,一个配备 360 度摄像头的“幸运之门”快闪空间,让访客能给家人和朋友送出新年祝福。 “这个春节,我们希望与顾客们一起庆祝虎年,分享过年的喜悦,并帮助他们与亲朋好友创造充满年味的美好回忆,”DFS 集团营销总裁 Christophe Marque 表示。

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The Moodie Davitt eZine Issue 305 | 31 January 2022

The Moodie Davitt eZine is published 14 times per year by The Moodie Davitt Report (Moodie International Ltd). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit www.moodiedavittreport.com and to subscribe, please e-mail kristyn@moodiedavittreport.com

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