Rituals steps into Hainan and creates Lunar New Year buzz in Macau

Wellbeing house Rituals Cosmetics is roaring into Year of the Tiger with the launch of its first three stores in Hainan and the roll-out of high-profile promotional activities in Macau. “Asia Pacific is a key focus region for Rituals in 2022 as we continue with our mission to help consumers globally slow down and rediscover happiness in the smallest of things,” said Rituals Global Travel Retail Director Melvin Broekaart.

“We’ re proud to have opened our first stores in Hainan and raise awareness of Rituals’ extensive gifting and exclusive Home product proposition in time for Lunar New Year — a key holiday in the Asian calendar. The three stores offer the brand fantastic exposure and are an important stepping stone to further openings in Hainan and beyond in Asia Pacific.” The first of Rituals’ three Hainan shop-in-shops is a 10sq m space at the Times DF x DFS Haikou Mission Hills Duty-Free complex, which is operated by Shenzhen Duty Free with support from DFS Group.

The second is a 35sq m space at GDF Plaza, operated by Hainan Development Holdings with support partner Dufry. As reported, GDF Plaza recently kicked off its one-year anniversary celebrations ahead of Lunar New Year. The third 35sq m shop-in-shop was opened on 30 December at the Hainan Tourism Duty Free Shopping Complex, which is run by Hainan Tourism Duty Free Investment Co. with support from Lagardère Travel Retail.

Rituals has also partnered with DFS Group to run a key Lunar New Year campaign in Macau. To raise brand awareness during this key shopping period, Rituals is offering exclusive products and rolling out special branding and digital promotions at T Galleria by DFS Shoppes at Four Seasons and T Galleria by DFS City of Dreams.