Travel Retail Highlights VI
Swarovski pops up with Heinemann in Hamburg
Jewellery and crystal house Swarovski recently teamed up with Gebr. Heinemann to open the first WonderColor airport pop-up in EMEA travel retail. The luminous, green animation runs from July to September, immersing travellers in the brand’s world.
The 15sq m pop-up offers the crystal house’s jewellery, watches, figurines and accessories within the WonderColour concept, a new retail design introduced as part of a rebrand in 2021. The vibrant pop-up features the Swarovski swan logo prominently. It offers a range of travel retail-exclusives.
The WonderColor concept is also popping up in other key airports globally.
Comment: In line with Heinemann’s mission to offer ‘spectacular assortments’, this pop-up adds surprise, colour and theatre to Hamburg Airport. Crucially, the range includes many items that consumers can only purchase on-airport, underlining the value of travel retail as a sales channel.
(Left to right) Gebr. Heinemann Sales Director Western Europe Tobias Bechinger; Swarovski Senior Key Account Manager Elodie Franquin; Gebr. Heinemann Managing Director Hamburg Airport Vivian Lehmann; Gebr. Heinemann Head of Buying Luxury Watches & Jewellery Natali Gerhardt and Hamburg Airport Head of Centre Management Lutz Deubel (All photos by Oliver Song)
The animation, running from July to September, offers a range of travel retail-exclusives and highlights the crystal house’s jewellery, figurines and accessories lines
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The Moodie Davitt eZine
Issue 325 | 2 August 2023
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