Travel Retail Highlights II
A ‘World of Fine Taste’ in Frankfurt
Frankfurt Airport Retail, the joint venture between Fraport Group and Gebr. Heinemann, recently reopened the 580sq m Pier B-West store at Frankfurt Airport Terminal 1 as ‘World of Fine Taste’ – a combined liquor, tobacco and confectionery experience.
The striking new concept mirrors the previous opening in 2021 of a prestige beauty store in Pier B-East airside – with the category split offering complementary offerings in nearby space.
Memorably, the new B-West store stands out for a distillery concept and, with high-quality materials and digital elements, is a new attraction for passengers in the T1 B Non-Schengen luxury marketplace.
The vibrant Regionals area (above) and Asian Spirits zone (below)
Highlights include:
- Asian spirits that include whiskeys from Yamazaki and Hibiki and space for Chinese baijiu.
- An aroma table developed in-house represents a new experience for passengers.
- A highlight is a rare Riesling: there are only eight bottles of the Kloster Eberbach Steinberger Riesling from 1920 left in the world.
- Regional Sense of Place is reinforced by a prominent presentation in the centre of the store: many German and regional must-haves, such as Jägermeister or exclusive wines from the area around Frankfurt and high-quality spirits from the region can be found here.
- Travellers can discover wine with a special wine finder and compare it with other wines using interactive RFID technology.
The Wine Finder, a new service for shoppers
Comment: This store touches on some of the key consumer and market trends of the moment. Special design attention at World of Fine Taste is focused on sustainability, for example. Here, the furniture comprises flexible elements that can be used again for different purposes. The impressive brand staging is another highlight that helps to amplify the product from key partners. Like other stories we feature across our platforms, this project underlines the strength of the recovery and investment in innovative spaces to attract a new consumer audience.
Partner's message
Partner's message
The Moodie Davitt eZine
Issue 325 | 2 August 2023
The Moodie Davitt eZine is published 14 times per year by The Moodie Davitt Report (Moodie International Ltd). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit www.moodiedavittreport.com and to subscribe, please e-mail kristyn@moodiedavittreport.com