35/40
  • Pages
  • Editions
01 The Moodie Davitt eZine 325
02 ELC – Dr.Jart+
03 Contents
04 ELC – Bobbi Brown
05 ARI Column
06 Elizabeth Arden
07 Elizabeth Arden Column
08 Nestlé
09 Top Travel Retailers: Introduction
10 Shiseido
11 Top Travel Retailers: China Duty Free Group
12 Cabeau
13 Top Travel Retailers: Dufry Group
14 INCC
15 Top Travel Retailers: Lotte Duty Free
16 Duty Free Americas
17 Top Travel Retailers: Lagardère Travel Retail
18 PMI
19 Top Travel Retailers: Shilla Duty Free
20 Bath & Body Works
21 Top Travel Retailers Conclusion
22 Lotte Duty Free
23 Melbourne Airport 1
24 Beam Suntory
25 Melbourne Airport 2
26 Nuxe
27 Travel Retail Highlights 1
28 Lego
29 Travel Retail Highlights 2
30 King Power
31 Travel Retail Highlights 3
32 Dufry
33 Travel Retail Highlights 4
34 Perfumist
35 Travel Retail Highlights 5
36 FAB
37 Travel Retail Highlights 6
38 Koma Karanth
39 Travel Retail Highlights 7
40 Subscriptions

Travel Retail Highlights IV


A Chanel summer at Heathrow

Chanel, Dufry and Heathrow Airport have joined forces for a vibrant, summer travel-themed activation ahead of the peak summer travel period.

The ‘Eté de Chanel’ or ‘A Chanel Summer’ pop-up, located in Terminal 5, brings the brand’s makeup, fragrance and skincare heroes to life through playful retailtainment features and immersive pastel-coloured retail design.

The Chanel logo is reimagined in a variety of colourful graphics which are displayed via a giant LED screen behind the pop-up. Airplanes, suitcases, postcards and destination-inspired stickers are dotted throughout the pop-up space to highlight different hero lines from Chanel.

A dedicated fragrance discovery zone and interactive makeup table add further to the experience, while a travel-themed gifting station allows travellers to personalise their purchases with branded Chanel stickers and postcards.

Fragrance is a key focus at the animation, where destination-inspired decor, postcards and stickers bring the travel theme to life

A colourful photo zone offers the chance to take commemorative selfies. Playful slogans saying, ‘Allure Aboard’, ‘Chanel Airlines’ and ‘Chance Coast’ reference hero lines and underline the pop-up’s travel theming in a clever and fun way.

Some of the lines featured include Allure, Coco Mademoiselle, Bleu de Chanel, Chance, Chanel N°5 and Hydra Beauty Micro Sérum as well as the Les Beiges foundation and Rouge Flash makeup lines.

Comment: Ahead of the busy UK school holiday travel period, the colourful pop-up captures the spirit of summer travel and also effectively plays with recognisable Chanel motifs, making for an effective, eye-catching beauty experience for Heathrow passengers.

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The Moodie Davitt eZine

Issue 325 | 2 August 2023

The Moodie Davitt eZine is published 14 times per year by The Moodie Davitt Report (Moodie International Ltd). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit www.moodiedavittreport.com and to subscribe, please e-mail kristyn@moodiedavittreport.com

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