Travel Retail Highlights I
Ever Rich showcases Taiwan’s gastronomic culture
In this section we bring you a round-up of eye-catching recent stories from around the world of airport retail and dining. We begin at Taoyuan International Airport, where Ever Rich has brought Taiwan’s culinary culture colourfully to life in a new zone.
In a wonderfully evocative signal of investment and recovery at Taoyuan International Airport, key partner Ever Rich recently opened a ‘Street Flavours’ themed gourmet corner and dining zone to coincide with the start of the peak summer travel season.
The Terminal 2, Gate C3 area showcases the flavours of Taiwan’s culinary scene and features a curated selection of renowned establishments translated for the airport space.
These include VWI by Chad Wang, a brand led by world coffee champion Chad Wang (winner of the World Brewers Cup Championship); Le Moût Pâtisserie Boulangerie, helmed by renowned female chef Lanshu Chen; Halal Beef Noodles, known for its diverse culinary offerings and Wang’s Broth, popular for its Michelin-recommended black gold mushroom braised pork rice.
Ever Rich celebrated the launch of the new Street Flavours zone with an event on 30 June, led by President Kevin Chiang (third from left)
To begin the summer travel season, on 30 June Ever Rich organised a special event, inviting performance groups to entertain and engage departing passengers. The event featured circus performances and a parade.
At the ‘Street Flavours’ gate lounge, Ever Rich has designed several distinctive zones. The Night Market Themed Wall showcases popular street foods, while a visual narrative showcases the traditional culinary craftsmanship of master chefs conducting handcrafted feasts.
Travellers can select from three common banquet scenarios in Taiwan – wedding banquets, milestone celebrations or year-end banquets – and witness the corresponding traditional dishes projected onto their dining tables.
Perfect pour: Coffee champion Chad Wang grabbed the attention at the launch
The ambience immerses passengers in the vibrant atmosphere of a real night market, complete with the sounds of street food vendors, and the seating features whimsical bowl-shaped designs, combining traditional and retro aesthetics to create a fun and engaging sensory experience.
A ‘Destined Delicacy Calendar’ has also been created, allowing travellers to discover their personalised gourmet recommendations through birthday-themed fortune-telling and QR code functionality. This feature enables passengers to explore ‘Divine and Auspicious Cuisine’ culinary experiences.
A dash of theatre: Showing how the popular dessert wheel cake is made
Comment: Ever Rich has long been far more than a duty free partner for the airport company at Taoyuan International, designing highly evocative gate lounges and other spaces to highlight Taiwan’s rich culture.
In this new T2 space the gate lounge houses interactive audio-visual installations and thematic displays to showcase that richness. It blends this digital approach with nostalgic village-style design and menu items.
It is another example of Ever Rich’s commitment to the airport, with this blend of culinary experiences and an affectionate human touch creating cultural touchpoints and great memories for visitors.
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The Moodie Davitt eZine
Issue 325 | 2 August 2023
The Moodie Davitt eZine is published 14 times per year by The Moodie Davitt Report (Moodie International Ltd). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit www.moodiedavittreport.com and to subscribe, please e-mail kristyn@moodiedavittreport.com