Gebr. Heinemann Talking Points IV
Accelerating the CSR agenda
Gebr. Heinemann highlighted the strides it has taken in the area of Corporate Social Responsibility (CSR) with a number of major goals from now to 2023 under key pillars: Energy & Emissions, Waste & Packaging, Product Portfolio and People.
Having already switched to green electricity in 2021, Gebr. Heinemann used 94% renewable energy in 2022. In addition, the company opened its Norway HUB, the first regional warehouse near Oslo, in November 2022. The new warehouse will save around 300,000 transport kilometres per year between Germany and Norway – equivalent to around 570 tons of carbon dioxide.
'Future Friendly', Heinemann branding that aims to tap into modern consumer impulses
Gebr. Heinemann has replaced 25% of consumables in its Hamburg headquarters and the logistics centres with sustainable alternatives. In terms of diversity, the company has increased the proportion of women in top management positions year-on-year from 14% to 21%, and cited the proportion of women in leadership posts overall as 39%.
In the annual report, Chief Commercial Officer Dr. Dirk Schneider repeated a key sustainability goal for product supply. “By 2030, we will achieve more than half of our turnover through sustainable products and by working with responsible suppliers.”
Key figures (People & Environment)
Source: Gebr. Heinemann
The key incentive, he noted, is that sustainable products will gain visibility in the future. Heinemann’s own ‘Future Friendly’ assortment is available at Hamburg, Frankfurt, Berlin, Vienna, and Budapest airports, alongside Sydney in Asia Pacific. More locations will follow this year.
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The Moodie Davitt eZine
Issue 323 | 5 May 2023
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