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  • Pages
  • Editions
01 The Moodie Davitt eZine 323
02 ELC – Tom Ford
03 Contents
04 King Power
05 ARI Column
06 L'Oreal
07 Niche Beauty: Travel Retailers I
08 L'Occitane
09 Niche Beauty: Travel Retailers II
10 INCC
11 Niche Beauty: Travel Retailers III
12 Niche Beauty: Shu Uemura
13 Dufry
14 Niche Beauty I
15 Euroitalia
16 Niche Beauty II
17 Perfumist
18 Niche Beauty III
19 Niche Beauty IV
20 Shiseido Baum
21 Niche Beauty: BAUM
22 Niche Beauty: Augustinus Bader
23 Niche Beauty: Alûstre
24 Niche Beauty: It's a 10
25 BAT
26 Gebr. Heinemann: Introduction
27 Safilo
28 Gebr. Heinemann I: A diversified business
29 Diageo
30 Gebr. Heinemann II: Managing risk and 'red lines'
31 Symington
32 Gebr. Heinemann III: Price pressures and trading up
33 Haribo
34 Gebr. Heinemann IV: Accelerating the CSR agenda
35 Formia
36 Gebr. Heinemann V: Towards a global business
37 Jagermeister
38 Gebr. Heinemann VI: Supply chain and the assortment
39 Brown Forman
40 Gebr. Heinemann VII: Innovating for travel retail’s future
41 CD Group Goldkenn
42 Gebr. Heinemann VIII: The outlook for 2023
43 Morellato
44 Gebr. Heinemann IX: Becoming the most ‘human-centric’ travel retailer
45 JEDCO
46 Airport Concessions
47 Subscriptions

Gebr. Heinemann Talking Points II


Managing risk and ‘red lines’ at Heinemann

In 2021, amid the damaging impact of the pandemic on its concessions, Gebr. Heinemann outlined a series of ‘red lines’ that it said it would not cross when bidding in future. It highlighted the importance of flexibility, long-term thinking and avoiding fixed-term guarantees in contracts that did not respond to crisis situations.

This year, the retailer withdrew from the duty free tender process at Spain’s airports, saying it did not correspond with the contractual ‘red lines’ it defined during the pandemic. Co-CEO Raoul Spanger did not elaborate on the specifics of the AENA tender as that process continues, but spoke about the importance of defining internally what matters to the company when new bids arise.

Spanger said: “We intend to manage our risk as we never know when the next pandemic or similar event will come along. We don’t accept certain elements of risk – our ‘red lines’ – and will be selective. We have to keep risk at a level where, if issues arise, the future of our company is not at risk. But beyond that we are open to many formulas with our partners, from concession to JV, as we have been through our history.

Raoul Spanger and Max Heinemann: Selective approach to bidding

“In the end, in all of this, and also with our suppliers, good partnerships are only good if they work in difficult times. So the crisis has been positive in this way too.”

He expressed some concern that certain airports are deferring investment in infrastructure when they should be taking advantage of the new commercial opportunities now that travel is ramping up. “We see what happened with Istanbul, a new airport. They were ready. Other airports are investing too but we see that others are waiting as they lost a lot of money. Those are the ones, with their retail environments, that will fall back. Now is the time to invest.

“We are doing that in Sydney, Oslo, Duesseldorf and elsewhere. We can see that travel retail is the fastest recovering industry in the world. Everybody needs to believe in it.”

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The Moodie Davitt eZine

Issue 323 | 5 May 2023

The Moodie Davitt eZine is published 14 times per year by The Moodie Davitt Report (Moodie International Ltd). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit www.moodiedavittreport.com and to subscribe, please e-mail kristyn@moodiedavittreport.com

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