Travel retail highlights

A whimsical
Christmas journey

A ‘Galaxy of Gifts’ are available in Jo Malone London’s latest whimsical pop-up installation at London Heathrow Airport, which focuses on the power of personalisation.

A towering display inspired by Jo Malone London’s signature packaging greets travellers in Terminal 2. They can enter different ‘retail-tainment’ zones that highlight the joys of gifting and Jo Malone’s value as a gifting brand. Customers begin their journey with a one-on-one fragrance consultation, where they can discover their signature Jo Malone London scent.

Afterwards, customers can take selfies inside a super-sized Jo Malone candle and share their Scented Spectacular experience on social media.

The pop-up, which is running in partnership with World Duty Free, places special emphasis on personalisation. Passengers can customise fragrance bottles with Jo Malone London charms or get an on-site calligrapher to decorate their fragrance boxes. And in an extra flourish, poets are present on selected days to create personal haikus for some lucky customers.

Jo Malone has also spread the festive cheer to Birmingham and Manchester airports, where ‘Scented Spectacular’ sites are offering similar customisation opportunities.

Highlights from Jo Malone London’s pop-up installation at London Heathrow Airport

An exclusive display touching down in Heathrow Terminal 2 is inspired by Jo Malone Londons galaxy of gifts

Travellers can discover the perfect gifts for the holiday season at Jo Malone London Scented Spectacular sites in Manchester Airport

The pop-up features a giant moon, an oversized bottle of Cologne and a supersized Candle, as well as a walk-in gift box

Jo Malone London has created a Scented Spectacular Site at Manchester Terminal 1 which lives up to the name

Jo Malone London's visual takeover at Birmingham Airport is sure to delight this holiday season

A spectacular 10m-high Jo Malone London Christmas tree greets travellers at Birmingham Airport

Gifting on the go stations feature life size Jo Malone London bottles inspired by the Scent of the Season, Rose & Magnolia

The Moodie Davitt eZine

Issue 274 | 31 December 2019

The Moodie Davitt eZine is published 20 times per year by The Moodie Davitt Report (Moodie International Ltd).

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