Travel Retail Highlights
For people and planet
Mondelez World Travel Retail (WTR) and Gebr Heinemann-led Travel Retail Norway have underlined their strong commitment to sustainability with a multi-brand Cocoa Life activation at Oslo Airport. It’s a campaign that grabs the attention of today’s consumers in various ways: it’s educational, engaging and eye-catching, but also sustainably designed. The animation, which pops up across the airport’s Arrivals, Departures East & Departures North Halls, shines the light on the confectionery company’s Cocoa Life CSR programme. A global first for Mondelez WTR, the activation was conceived with a zero-waste retail design. It was constructed with cut-off wood from other units, magnetic panels which can be rebuilt post-activation, and outdoor vegetable planters which will be donated to schools and public spaces. In addition, it shines the light on strategic and regional chocolate brands such as Toblerone, Freia and Daim.
Travel Retail Norway Category Manager Frank Hansen said: “Sustainability is an increasingly important corporate responsibility and a major topic in the Nordics. The travel retail industry has a duty to both our consumers and the planet to offer products with ingredients that are sustainably sourced as well as to reduce our environmental footprint wherever possible.” Gebr Heinemann Marketing Director Jens Peter Peuckert added, “We believe that sustainable products and services will continue to be the drivers of economic growth in travel retail, and it is essential for us as an industry to proactively evolve our offering and create customer excitement. “The Cocoa Life activation in Oslo engages travellers at the intersection between sustainable design and products with sustainably-sourced ingredients. It is a perfect example of how people, planet and profit go hand in hand. We are very proud to collaborate with our long-standing partners at Mondelez WTR on this kind of innovation and creativity for the greater good of the people and the planet.”
Conscious cocoa: The zero waste activation uses recycled wood, magnetic panels and circular planters in accordance with Mondelez WTR’s sustainable design scorecard
Mondelez International’s sustainable Cocoa Life programme addresses the root issues that cocoa farming communities are facing today. This includes climate change, gender inequality, poverty and child labour. In addition, Mondelez WTR’S entire travel retail chocolate portfolio uses cocoa that is sourced through its Cocoa Life programme, with the ambition of shifting 100% of cocoa to sustainable sources by 2025. “From sourcing our ingredients to our activities in-store, embedding sustainable practices is a priority for Mondelez WTR,” commented Mondelez WTR Senior Business Development Manager Iris Litschauer. “Through this pioneering zero-waste activation, we are sharing the Cocoa Life story with our consumers in an engaging way at the point-of-sale. Choosing a Cocoa Life brand is choosing a cocoa made right; one which uses sustainable solutions for cocoa production and benefits farming communities and the environment. The Cocoa Life activation follows the launch of the Mondelez WTR’s sustainable design scorecard, which was launched in collaboration with CircleSquare and shared freely with the travel retail industry.
The pop-ups tell the story of Mondelez International’s Cocoa Life CSR programme through engaging visual displays
The Moodie Davitt eZine Issue 300 | 16 September 2021
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