FROM THE EDITOR
A CELEBRATION OF SELF-WORTH
Welcome to the latest edition of The Moodie Davitt Spotlight Series eZine, where we uncover the story behind L’Oréal Paris’ latest anti-aging innovation, the Age Perfect Cell Renewal Midnight Serum. The serum is the latest addition to L’Oréal Paris’ Age Perfect Cell Renewal range. It protects the power of ‘mother cells’ to renew millions of skin cells each night and features a patented Antioxidant Recovery Complex that strengthens cell power to stops the visible signs of premature skin-ageing. To shed some light on the science that powers the new serum, L’Oréal Paris International Scientific Director Elisabeth Bouhadana outlines the major skin science breakthroughs that distinguish the Age Perfect Cell Renewal Midnight Serum.
As L’Oréal Paris celebrates the 50-year anniversary of its game-changing ‘Because I’m Worth It’ campaign, we look back at the campaign’s highlights throughout the decades and how the forward-thinking slogan put women at the forefront of beauty marketing at a time, when their voices were predominantly unheard.
On this milestone year for the brand, we caught up with L’Oréal Paris Travel Retail General Manager Karina Behar-Lecuiller who underscores the impact and influence of the ‘Because I’m Worth It’ campaign and how it has created a sisterhood all around the globe.
In our keynote interview, Behar-Lecuiller outlines her big plans for the Midnight Serum in travel retail, which is set to be L’Oréal Paris’ biggest launch for 2022.
She also explains why the new Midnight Serum — with a potent anti-aging formula — and accessible price point, has the power to transform the serum category in travel retail and beyond.
Throughout these pages, we showcase some of the most inspiring testimonials from L’Oréal Paris’ breath-taking ‘Lessons of Worth’ campaign.
The campaign, launched in February during International Self-Esteem Month, sees a powerful and diverse roster of spokespeople from all walks of life deliver raw and honest testimonials on what ‘Because I’m Worth it’ means to them.
That impressive roster of people includes award-winning actresses Viola Davis, Helen Mirren, Kate Winslet, Eva Longoria, Gemma Chan, Jane Fonda and Liya Kebede to name a few. It is a campaign that is both powerful and quietly moving and we are delighted to share it with you. We trust you will enjoy this special publication that details the story behind L’Oréal Paris’ latest anti-aging breakthrough, celebrating its mission to make luxury beauty accessible to all women.
- The Moodie Davitt Report Brands Editor & Digital Marketing Manager Hannah Tan-Gillies
