INSIDE THIS ISSUE:
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From the Editor: In this special edition, we tell the inspiring story behind L’Oréal Paris’ latest anti-aging innovation, the Age Perfect Cell Renewal Midnight Serum. We also explore how the brand’s ‘Because I’m Worth It’ campaign forever changed the conversation around self-worth in the beauty industry
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Because I’m Worth it: As L’Oréal Paris celebrates the 50-year anniversary of its game-changing ‘Because I’m Worth It’ campaign, we look back at the slogan’s biggest moments throughout the decades.
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Anti-aging breakthrough: We take a closer look at the newest addition to the L’Oréal Paris Age Perfect line and its potential to transform the serum category in travel retail. The Midnight Serum harnesses the power of ‘mother cells’ to promote maximum skin cell-renewal at night.
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Keynote Interview: L’Oréal Paris Travel Retail General Manager Karina Behar-Lecuiller underscores the impact and influence of the ‘Because I’m Worth It’ campaign and previews her big plans for the Age Perfect Cell Renewal Midnight Serum in travel retail.
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Interview: L’Oréal Paris International Scientific Director Elisabeth Bouhadana breaks down the science that powers Age Perfect Cell Renewal Midnight Serum. She also stresses the importance of transparency in communicating the science of beauty.
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Lessons of Worth: We shine the light on some of the most inspiring testimonials from L’Oréal Paris’ poignant ‘Lessons of Worth’ campaign.
© Published by The Moodie Davitt Report
Written and edited by Hannah Tan-Gillies
Design: Hannah Tan-Gillies, Ray Heath and Kiran Ghattaura
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