The Moodies
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Lancôme Travel Retail Asia Pacific & China Duty Free Group (CDFG) – Let’s Grow Happiness Together
In March 2021 Lancôme Travel Retail Asia Pacific partnered with China Duty Free Group (CDFG) to unveil the ‘Let’s Grow Happiness Together’ pop-up at the Sanya International Duty Free Shopping Complex in Haitang Bay, Hainan. The colourful pop-up — which was launched to celebrate International Women’s Day (8 March) — featured a sustainable eco-design concept inspired by Lancôme’s ‘Domaine de la Rose’ farm. The eco-friendly 20sq m space was developed in line with Lancôme’s global sustainability programme called ‘Caring Together for a Happier Tomorrow.’ The pop-up was made with FSC-certified and recyclable construction materials. Its modular structure was designed for easy disassembling for end-of-life recycling.
In full bloom: The ‘Let’s Grow Happiness Together’ pop-up combined beauty with sustainability and commanded attention at the outdoor atrium of the CDF Mall
The activation also marked the exclusive debut of the Lancôme Absolue Soft Cream Refill station, which is an innovative refill system that promotes circular economy practices. The ‘Let’s Grow Happiness Together’ pop-up featured two interactive and educational retailtainment elements. First, visitors could create their own virtual rose bouquets by scanning a QR code at the ‘Sustainable Table.’ For every virtual bouquet created, Lancôme Travel Retail Asia Pacific pledged to plant an organic rose at its Domaine de la Rose farm in Grasse, France. Guests could also take a virtual bike ride on the ‘Sustainable Energy Bike,’ enjoy scenic views of the Domaine de la Rose farm and learn all about renewable energy production. After completing the two experiential zones, visitors were invited to explore the new Lancôme Absolue Rose Soft Cream refill programme and receive a Lancôme eco gift bag. “Together with China Duty Free Group, we are very pleased to celebrate International Women’s Day with such a meaningful event where we combine sustainability with beauty,” commented Lancôme Travel Retail Asia Pacific General Manager Stevie Wong at the time of the event. “We are proud to launch our first refill programme alongside the ‘Caring Together for a Happier Tomorrow’ scheme; it is symbolic to our ambition to grow happiness together,” Wong added.
The Moodie Davitt eZine The Moodies 2021
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