A COMPELLING COLLABORATION
The SkinCeuticals Antioxidant Lab lands in Hainan with China Duty Free Group
To underline the power of the premium medi-cosmetic brand’s three signature serums: CE Ferulic, Phloretin CF and the newly-released Silymarin CF, L’Oréal Travel Retail Asia Pacific partnered recently with China Duty Free Group to unveil SkinCeutical’s first-ever hotel takeover in Hainan. Blending SkinCeutical’s dermatological expertise with a range of engaging online and offline experiences, the SkinCeuticals Antioxidant Lab entertained and educated travellers about the science-backed efficacy of the three hero serums. It was held at the Sanya EDITION Hotel from 4 to 30 November.
SkinCeuticals underscored its reputation as the antioxidant authority with its first-ever hotel takeover in Hainan
A giant CE Ferulic Serum bottle welcomed visitors at the entrance to the Antioxidant Lab. The journey began at the laboratory-inspired interactive wall, which helped visitors identify the perfect SkinCeuticals serum for their specific skin needs.
This was followed by three LED touchscreens, each one representing a SkinCeuticals serum, which enabled an interactive digital discovery journey that highlighted the efficacy of SkinCeuticals’ antioxidant formulations. The digital experience concluded with a QR code that linked to China Duty Free Group’s pre-order ecommerce platform.
A moving conveyor belt, which featured the three serums, was another highlight alongside a hands-on experience that visualised the effect of antioxidants on the skin. The pop-up also featured SkinScope, L’Oréal’s new Beauty Tech diagnostic tool, which assessed visitors’ skin to offer personalised skin consultations and regimen recommendations.
The journey concluded at the digitalised SkinCeuticals gift redemption machine where visitors received free antioxidant serum samples. The machine also featured a call-to-action leading visitors to the SkinCeuticals store at the Sanya International Duty Free Shopping Complex run by China Duty Free Group in Haitang Bay.
It is with pride that we launched SkinCeuticals’ first hotel takeover together with China Duty Free Group, which showcased our brand’s breakthrough formulations through such an immersive and consumer-centric journey”
L’Oréal Travel Retail Asia Pacific General Manager of Active Cosmetics and Professional Products Divisions Fran Law
The SkinCeuticals Antioxidant Lab was celebrated with a special VIP event from 26 to 28 November. Nine high-profile KOLs and 78 VIPs from China Duty Free Group and TongCheng Online Travel Agency enjoyed a series of SkinCeuticals experiences, including an expert-led presentation on the brand’s formulations. They also received a SkinScope diagnosis and a 45-minute treatment.
Customers were able to receive personalised skincare recommendations at the pop-up thanks to L'Oréal's new SkinScope tool
Commenting on the striking laboratory-themed pop-up L’Oréal Travel Retail Asia Pacific General Manager of Active Cosmetics and Professional Products Divisions Fran Law said: “Consumers are increasingly knowledgeable and discerning when it comes to skincare. Now more than ever, they value products that are clinically-proven and backed by science. “It is with pride that we launched SkinCeuticals’ first hotel takeover together with China Duty Free Group, which showcased our brand’s breakthrough formulations through such an immersive and consumer-centric journey.”