Our regular series showcases the greatest, most impactful installations in the airport advertising world.

This issue we put the spotlight on Incheon International Airport where Dong-A has installed one of the channel’s most dramatic advertising executions at Terminal 1.

The giant installation rises majestically from the terminal’s beautiful pine garden to the ceiling high above. Whether viewed through the branches from the check-in level or more clearly from the floor below, the impact is stunning and the visibility for advertisers tremendous.

South Korean skincare brand Sulwhasoo from AmorePacific and home-grown eyewear label Vedi Vero are showcased to magnificent effect at Incheon International Airport Terminal 1.

(Pictures: ©Martin Moodie)

Is this the airport world’s most impactful advertising installation? Rising from an airport pine forest, it reaches high up to the ceiling far above, utilising the structure and scale of the airport and creating dramatic engagement between brands and consumers.


A Moodie Davitt Report publication | Sight Lines April 2019