Lotte Duty Free Shop has launched a large-scale promotional campaign to lure domestic and foreign shoppers planning to travel abroad ahead of the Chuseok festival and China’s Golden Week holiday.

The leading travel retailer organised a line-up of activities and entertainment programmes to celebrate these popular holidays.

Led by its CEO Kim Ju-nam, Lotte Duty Free opened a K-culture experience booth at its flagship store in Myeongdong with some of its staff decked in hanbok (traditional Korean dress).

To give guests a unique Korean experience, the retailer invited them to play traditional games including Jegichagi (an outdoor game) and Ddakji (a game played with folded paper tiles). Shoppers also received free gifts.

Among the guests at the flagship store were Chinese shoppers who were travelling ahead of the busy Mid-Autumn and the Golden Week festivals. The retailer is anticipating a surge of visitors from China during this holiday season.

Lotte Duty Free invited Chinese social media influencer Zhou Zhou (周周) to the flagship store to promote duty free shopping.

Comment: The investment in this latest holiday shopping campaign underlines Lotte Duty Free’s confidence in the return of travel, in particular from China. The retailer is expecting about 1,000 Chinese group tourists at its Lotte Duty Free World Tower branch on 2 October. This will be the first group of Chinese tourists at the store since the pandemic.

For the Chuseok festival, Lotte Duty Free has boosted its promotional offers for South Koreans who are travelling during this holiday period, as well as offering incentives for foreign visitors.

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