Industry Insights
Unlocking the future of travel retail
We present exclusive insights from Hylink Group’s upcoming state of travel Report ‘A Tale of Two Consumers’.
Hylink Group is set to present the first instalment of its comprehensive Travel Retail Report in association with The Moodie Davitt Report at The Trinity Forum in Hong Kong (25-26 October).
Titled ‘A Tale of Two Consumers’, the report offers an exploration into the world of Chinese millennial and Gen Z travellers and the ever-evolving landscape of China's travel retail sectors at home and abroad.
The report represents the culmination of extensive research and meticulous data collection, designed to provide insights into the future of travel retail.
What sets it apart is its distinct focus on quantitative data, emphasising information that can be quantified, measured, and expressed numerically.
(Left to right) Hylink Group Americas Managing Partner Humphrey Ho; Hylink Group Account Director Tori Oh; Hylink Executive Planning Director Yukun Bi. Hylink is a Content Partner at The Trinity Forum in Hong Kong this October and both Ho and Bi will address the event.
The primary focus of this report revolves around the travel consumption patterns of two pivotal demographics – millennials and Generation Z.
The transformation of the travel retail market is nothing short of remarkable. What was once considered a niche channel has now blossomed into a thriving global industry, boasting impressive revenues of US$64.8 billion, with a significant chunk, US$32.7 billion, credited to the Asia Pacific (APAC) region. China's influence in this sector is poised to grow strongly..
One of the revelations from the research challenges a long-held belief – that the Christmas and Chinese New Year holidays are the peak periods for travel and retail consumption.
Hylink Group’s data counters this assumption, revealing that both Gen Zers and millennials have a penchant for travel and shopping in the summer. It’s during these warmer months that the industry witnesses its highest expenditure, with millennials contributing a substantial 45.3%, and Gen Zers accounting for 39% of total sector purchases.
These insights are just a glimpse of what the forthcoming report has in store. Attendees at the TFWA World Exhibition in Cannes will have the privilege of a sneak preview, while the complete report will be unveiled at The Trinity Forum in Hong Kong on 25-26 October.
Furthermore, the full report – and subsequent collaborative studies – will be made available for download on MoodieDavittReport.com. Keep an eye out for the findings and join us at The Trinity Forum to learn more.
Powerful collaboration
The Moodie Davitt Report, the world’s leading global travel retail information source, and leading independent agency Hylink Group have entered into a strategic content relationship aimed at delivering unparalleled depth and analysis to coverage of the Chinese traveller and China travel retail sectors at home and abroad.
In a collaborative effort, The Moodie Davitt Report and Hylink will unveil a series of exclusive reports encompassing industry trends, profound insights, best practices, branding strategies, and more.
These reports mark a significant shift away from the industry’s usual reliance on qualitative sources, in being primed to provide one-of-a-kind data directly from the field.
About Hylink Group
Hylink Group, is an independent agency with a global presence of over 3,400 talented individuals in 20+ offices worldwide: USA, Colombia, China, Japan, UK, France, Germany, Italy among other countries. Our mission is to help our clients achieve their aspirations and exceed their goals. We consistently produce award-winning work, and have been named by Effie, the Most Effective Agency in the APAC Region for 11 years running.
Purposeful and integrated communications are key to advancing our clients and brands beyond their ambitions, allowing them to focus on what they do best. With our expertise in Media, Creative, Tech and PR, we offer a comprehensive suite of services to meet our clients' every need, including those of BrandUSA, UCLA Health, Estée Lauder Companies Inc., TCL, San Francisco Travel, General Motors, and OPPO, to name a few.
About The Moodie Davitt Report
The Moodie Davitt Report, part of Hong Kong and UK-based Moodie International, has been a vital real-time business information source for global travel retail since September 2002. Its combination of immediacy (its main platform, www.MoodieDavittReport.com, is affectionately known as ‘the website that never sleeps’), accuracy and reach has seen the company grow from a one man start-up to runaway market leader over the ensuing two decades.
Founded by New Zealander Martin Moodie in 2002 as The Moodie Report, the title became The Moodie Davitt Report in 2015 when long-time President and Editorial Director Dermot Davitt became a shareholder.
The Moodie Davitt Report also founded and runs The Trinity Forum, the world’s leading travel retail and airport commercial revenues conference, and The Airport Food & Beverage (FAB) + Hospitality Conference & Awards.
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The Moodie Davitt eZine
Issue 327 | 29 September 2023
The Moodie Davitt eZine is published 14 times per year by The Moodie Davitt Report (Moodie International Ltd). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit www.moodiedavittreport.com and to subscribe, please e-mail kristyn@moodiedavittreport.com