Trinity Awards
Thought Leadership The Trinity Awards
With the announcement of the inaugural Trinity Awards, we highlight outstanding examples of creative and positive thinking, investment and action that aided sector recovery and advanced its prospects in 2022. The awards programme revealed here will be extended in 2023 and become a core platform within The Moodie Davitt Report portfolio – as we seek to champion innovation and leadership across the channel. Read on for this year’s selection, which is based on our extensive market coverage and industry insight and feedback.
The Trinity Award for Airport Commercial and Consumer Offer of the Year: Hamad International Airport and Qatar Duty Free
The Moodie Davitt Report has been providing coverage – much of it exclusive and world first – of the transformation of the consumer and commercial offer at Hamad International Airport over the past two years. This period was particularly significant in that it coincided with the the run up to the completion of the Terminal Expansion and to the FIFA World Cup Qatar 2022, which attracted the eyes of the world to Qatar over the past month.
In singling out the airport company, we speak from first-hand experience. The Moodie Davitt Report was the sole travel retail media on location on 10 November for the unveiling of the expansion project and delivery of the magnificent Central Concourse at HIA.
Given this invaluable time spent on the ground and the many conversations we have had with senior Qatar Airways Group executives and their partners, we feel confident in saying that the new development at HIA represents a new benchmark for airport design, development and experience.
The memorable focal point of the new concourse is The Orchard, a mesmerising blend of retail, food & beverage, digital brilliance and a vast indoor tropical garden. The Orchard benefits from copious natural light, an approach designed to create a calming ambiance and promote a sense of wellbeing.
The in-house commercial offer driven by Qatar Duty Free boasts 65 stores and 35 food & beverage outlets, with some operations featuring world-first mixes of both.
Qatar Airways Group Chief Executive His Excellency Mr. Akbar Al Baker hailed the Expansion as “the ultimate example of a successful, sustainable global facility”.
It is that and more. Much more. It is a tribute to innovative planning, execution and investment – hallmarks of the Qatar Airways Group approach to building consumer-led and high-potential commercial zones. It combines natural wonder and beauty with luxury, personalisation with digitalisation and scale with a human touch. And it takes the experience at one of the great airports of the world – named the World’s Best by Skytrax travellers last year – to an entirely new level.
The airport leadership team led by Al Baker and Hamad International Airport Chief Operating Officer Engr. Badr Mohammed Al Meer and well-complemented on the commercial side by Qatar Duty Free Vice President Thabet Musleh has shown a rare blend of courage and conviction, vision and verse in creating this modern-day wonder of the airport world.
For that mindset of investment, the bold approach to innovation and the creation of such an extraordinary consumer experience, we are pleased to bestow Hamad International and Qatar Duty Free with a Trinity Award for Airport Commercial and Consumer Offer.
The expansion offers a beguiling and relaxing environment anchored by a 10,000sq m indoor tropical garden dubbed The Orchard
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The Moodie Davitt eZine Issue 318 | 30 December 2022
The Moodie Davitt eZine is published 14 times per year by The Moodie Davitt Report (Moodie International Ltd).
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