Year in Review: ESG
Standing up for people and the planet
We present a snapshot of how our industry showed commitment to people and planet through its actions over the past year.
Lancôme, Kiehl’s and YSL Beauté champion sustainability at CDF Mall
L’Oréal Travel Retail Asia Pacific relaunched the flagship boutiques of Lancôme, Kiehl’s and YSL Beauté at the China Duty Free Group-run Sanya International Duty Free Shopping Complex in early 2022, each with outstanding sustainable concepts.
The eco-designed stores take a holistic approach to sustainability from initial concept to construction to end-of-life recycling. The boutiques offer a vast range of beauty technology elements including virtual try-on, augmented reality-powered skin diagnosis and seamless brick and mortar to ecommerce integration.
Full story here.
Sustainability and beauty tech showcase: L’Oréal Travel Retail Asia Pacific revamped the three beauty flagships with a holistic, CSR-driven approach alongside virtual try-on, skin diagnosis, augmented reality and omnichannel elements
Aelia Duty Free opens first ‘eco-responsible’ store at Geneva Airport
On 3 March, Lagardère Travel Retail, in partnership with Geneva Airport, opened the first ‘eco-responsible’ store in the Aelia Duty Free network. The pilot store is an evolution of the Aelia Duty Free concept and has been designed to embed high standards of sustainability, from store materials and furnishings to the product offer. It also features a pop-up developed in partnership with the United Nations’ Perception Change Project to raise passengers’ awareness of the UN Sustainable Development Goals.
Full story here.
A new eco-concept for Aelia Duty Free; a store built with sustainability principles to the fore
“Little Changes, Big Difference”
In April Irish travel retailer Aer Rianta International (ARI) unveiled a global marketing campaign, Little Changes, Big Difference, designed to help customers make more environmentally and socially conscious purchase decisions.
In the campaign – which launched ahead of World Earth Day 2022 (22 April) across its global estate – ARI adopted clear, simple messaging to spotlight products and brands with sustainable USPs. In doing so, the retailer aimed to remove the mystery from sustainable shopping and help to guide the customer on their purchasing journey.
Travel Retail United – a special publication in support of the Ukraine relief effort
In May The Moodie Davitt Report was proud to launch Travel Retail United – part of our commitment to supporting the people of Ukraine at a time when millions are displaced because of the Russian invasion of their country.
A strictly humanitarian rather than political project, it was generously supported by individuals and companies involved in the travel retail industry worldwide.
Instead of traditional advertising, donors had the option to provide an appropriately humanitarian or peace-related message. Some did that while others chose to simply have their name listed in the publication or to donate anonymously.
Every cent raised went to the Ukraine Humanitarian Appeal in association with the Disasters Emergency Committee (DEC). Donations helped Ukrainian families with food, water, hygiene items and other vital supplies.
Full story and a link to the publication can be found here.
Clarins’ Beauty Factory and the ‘plant to jar’ journey in Hainan
French family-owned beauty house Clarins and China Duty Free Group delivered a high-impact Beauty Factory pop-up at the Sanya International Duty Free Shopping Complex in Haitang Bay, Hainan in August.
The Clarins Beauty Factory, or 颜植⼯坊 in Mandarin, is a play on the words 颜值, which refers to facial attractiveness and the rating of how alluring an individual’s face is.
Using 植 (plant) as a pun brought the focus of the event back to the botanical relevance and ingredients used in the Clarins Beauty Factory.
The pop-up took consumers behind the scenes to the making of Clarins products throughout the entire ‘plant to jar’ journey.
The Clarins Beauty Factory pop-up reinforced the brand’s commitment to sustainable agriculture that protects people and planet. That commitment ranges from the sourcing of individual plant ingredients used in Clarins’ repertoire of plant-based formulas, to the science of formulation and packaging of the products in eco-friendly packaging.
For full details of the Clarins-CDFG partnership, click here.
Clarins presented an alchemy of nature and science at its Beauty Factory pop-up within the Sanya International Duty Free Shopping Complex
The Macallan underlines sustainability values
The Macallan this year launched two travel retail-exclusive expressions in The Harmony Collection series, underlining the brand’s progress on its journey towards sustainable packaging.
The first was The Harmony Collection Fine Cacao, one of a limited-release series of single malts. Newly-released Smooth Arabica is the second. Each edition features distinctive packaging that incorporates organic by-products and sustainable materials.
Full story on the launch edition here.
Building ‘sustainable, spectacular’ assortments at Gebr. Heinemann
“We stand for spectacular assortments and unforgettable experiences; for being a valuable travel companion; for activating price advantages; for impressive employees and a sustainable impact on the travel market.” So said Gebr. Heinemann Chief Commercial Officer Dr. Dirk Schneider about the travel retailer’s thinking on the development of its shopping assortment.
A key element of the updated Gebr. Heinemann mission statement is sustainable impact, a key promise to travellers.
One example is the sustainable category concept for responsible shopping, which Gebr. Heinemann said it was the first travel retailer worldwide to develop. As a first step, a ‘future friendly’ seal identifies products with sustainable packaging and materials in the shop. That drive began online and at key German airports, with more to follow.
Click here for more.
The Gebr Heinemann UN Global Compact update sets out achievements to date and sustainability ambitions for the years ahead
Dubai Duty Free underlines commitment to environment
Leading travel retailer Dubai Duty Free underlined its commitment to protecting the planet with a new initiative timed to coincide with World Environment Day on 5 June. The theme for the retailer this year was The Dubai Duty Free Forest, through which the retailer guaranteed the planting of more than 1,000 trees. More in the video below.
The Moodie Davitt eZine Issue 318 | 30 December 2022
The Moodie Davitt eZine is published 14 times per year by The Moodie Davitt Report (Moodie International Ltd).
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