Travel Retail Highlights 1
Colour, Cool, Couture
In this section we review some of the most eye-catching recent events, campaigns and retail and brand launches from around the world of travel retail. We begin by reporting on how Valentino Beauty has officially landed in travel retail with Shinsegae Duty Free and Dubai Duty Free.
L’Oréal Travel Retail has underlined its ambition for the Valentino Beauty brand with two landmark openings in the travel channel. The brand owner officially opened the first Valentino Beauty store in Asia Pacific travel retail at Shinsegae Duty Free’s Myeong-dong store in Seoul, South Korea. It also unveiled a high-profile Valentino Beauty promotion and permanent corner at Dubai International Airport (DXB) with Dubai Duty Free. The landmark makeup launch was the focus of a Spotlight Series eZine released by The Moodie Davitt Report and L’Oréal Travel Retail last month.
A new showcase with Shinsegae Duty Free
The Shinsegae Duty Free Valentino Beauty store was officially inaugurated on 2 September. It features pink terrazzo surfaces, industrial fixtures and bold neon lights, highlighting the ‘colour, cool, couture’ ethos of the Valentino Beauty makeup line. To celebrate the opening, the partners rolled out high-impact visuals and life-sized replicas of the line’s star products — the Go Clutch 2-in-1, Rosso Valentino lipstick, and Go Cushion — all across Shinsegae Duty Free’s Myeong-dong store. The launch at Shinsegae will be followed by a high-profile Valentino Beauty opening in Hainan as the brand continues to expand its network in Asia Pacific travel retail.
Valentino’s vibrant look at DXB
The Shinsegae Duty Free Valentino Beauty store was officially inaugurated on 2 September. It features pink terrazzo surfaces, industrial fixtures and bold neon lights, highlighting the ‘colour, cool, couture’ ethos of the Valentino Beauty makeup line. Valentino Beauty also landed in Dubai Duty Free just in time for the official opening of the highly-anticipated Dubai Expo 2020 (1 October 2021 – 31 March 2022). Travellers flying through DXB Concourse D, Terminal 1 can experience Valentino Beauty makeup’s eye-catching pop-up. The animation shines the light on the brand’s couture-inspired advertising campaign which stars a diverse cast of talents, faces and personalities that celebrate individuality, self-expression, and contemporary beauty. The pop-up will run until the end of December. It offers an immersive O2O experience and invites customers to explore and shop the new colour cosmetics line through a series of interactive phygital elements. Highlights include a gaming screen that gives shoppers the chance to win beauty samples and play stations where they can discover the fill line of Valentino Beauty makeup products. L’Oréal Travel Retail Europe, Middle East, Africa, India also opened a permanent Valentino Beauty Corner in Concourse B, Terminal 3 of DXB in partnership with Dubai Duty Free. In addition to the new make-up collection, the corner offers Valentino Beauty’s fragrance collections for the first time in EMEAI travel retail.
Beauty for dreamers: Valentino Beauty invites shoppers at Shinsegae Duty Free to create their own beauty dream
Valentino Beauty hero products, the Go Cushion, Go Clutch and Valentino Rosso lipsticks take over Shinsegae Duty Free’s Myeong-dong store with life-sized displays that serve as the perfect photo opp for shoppers
The Valentino Beauty pop-up, officially opened to coincide with the Dubai Expo 2020, enjoys prime positioning within Concourse D at DXB Terminal 1
A regional first: Dubai Duty Free opened a permanent Valentino Beauty corner in Concourse B, Terminal 3, which marks the debut of the brand’s makeup and fragrance lines in EMEAI travel retail
Valentino Beauty Makeup is positioned as a daring, expressive and inclusive face for the Italian brand. It offers a versatile, buildable range of cosmetics in a rainbow of hues inspired by the bold textures and colour codes of the Italian fashion house. The Valentino Beauty colour cosmetics range comprises the Rosso Valentino lipstick line, Very Valentino and Go-Cushion foundations, V-Lighter highlighter, Dreamdust High Impact Glitter and Eye Glitter, Eye2Cheek multi-use cream powder, Eye Shadow Colour-Flip, Twin Liner, Brow Trio and Magnificent Mascara, and the Go-Clutch beauty accessory. The makeup line was developed with high-performance ingredients equipped with ‘Light-Lasting technology’. The collection’s lightweight formulas are breathable, long-lasting and easy to wear, inspired by the graceful proportions and volumes of Pierpaolo Piccioli’s Couture’s runway shows. L’Oréal Travel Retail Europe, Middle East, Africa, India General Manager Gianguido Bianco commented, “We are extremely proud to launch Valentino Beauty in Dubai Duty Free as the first store in Travel Retail EMEAI, just in time for the Dubai Expo 2020. This iconic novelty reasserts our long-term partnership with Dubai Duty Free and lays a path for the strong comeback of beauty in travel retail.” “We are delighted to be the first airport retailer to showcase this new make-up collection from Valentino Beauty,” added Dubai Duty Free Senior Vice President for Purchasing Sharon Beecham. “Dubai Duty Free and L’Oréal Travel Retail have been building a strong partnership for many years, and 2021 has seen it translated into an innovative and interactive experience which is sure to signal a return growth on beauty products.”
The Valentino Beauty pop-up, officially opened to coincide with the Dubai Expo 2020, enjoys prime positioning within Concourse D at DXB Terminal 1
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The Moodie Davitt eZine Issue 302 | 22 October 2021
The Moodie Davitt eZine is published 15 times per year by The Moodie Davitt Report (Moodie International Ltd). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit www.moodiedavittreport.com and to subscribe, please e-mail sinead@moodiedavittreport.com